Website Statistics And Its Importance

By Author: Hiten Shinde
Total Articles: 1
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It is necessary to know who the frequent visitors of your website are so that you could be aware from where your customer is rising and at what age group they belong to. In this way we can calculate how the approach towards marketing is implemented.

Such analysis of data as to the website ranking and the dollar value of the page are called as website statistics. It is basically a web based script that is run on websites to fetch the above explained stats from different domains.

With the help of web analytics that is derived business would able to statistically valuate the customer response to the company’s website. With the information obtained about the traffic of the website we can eradicate all the potential imperfections that need to be focussed on priority in order to promote the sale process of the company.

It is very important to know your target customer groups such that the website needs to be designed in such a way that it needs to be appealing the target customers. Once the website and e-commerce is launched the business needs to monitor the traffic ...
... that the website creates such that the shortcomings can be addressed in the right way to improve web traffic and sales as well. We can obtain statistical data online by associating with online agencies like webstatschecker.com and many more. Data includes information like the number of visitors who viewed your websites, from which country, when, and what they were looking for etc. The role of a businessman does not end in just analysing their website but also need to act appropriately on the statistic results.

Role of website statistics in the success of business:

1) With the help of the statistical data obtained from the website stats as to who visited the website, from where and how long they stayed on page, what they were actually looking for etc. we would be able to realise the preference of the customers. Working on the entry pages and the web content would draw more attention from visitors viewing the website.

2) Search Engine Optimisation can be improved using web statistics. We would be able to obtain data of from which search engine the visitor checked your website and what key words are frequently used to search similar business websites. Omitted key words need to be added in your web content so that customers would land on your home page while searching using key words.

3) The process of ecommerce can be transformed from website statistics used by evolving the order process.

4) Business entities need to note the number of good visitors who visited their website. When I say good visitors it means those who advance their visit to purchasing using your website.

To conclude, Website stats can bring about major transformation in the rates of e-business and would therefore increase the ROI made on web designing and e-commerce development. Business needs to make the right choice of web designers to attain suitable ranking for their websites.