Certificate Course In Category Management And Retail Buying

By Author: Tanvi Wadhwa
Total Articles: 30
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Category management is a retailing and supply management concept in which the mutually substitutable items are put together. The products that are purchased by a manufacturer and sold by a retailer are categorized into discrete groups which are similar in nature. These groups are called product categories and managing these product categories systematically as a business unit is called category management.

Each category is considered as a separate business unit and is expected to meet its own profitability and turnover targets and strategies. Also referred to as “cat-man” it is a strong medium to build a relationship between the supplier and the retailer. Category management is generally an eight step process. It includes:

- Defining the category

- Defining the role of the category within retailer

- Assessment of the performance of the category

- Set category objectives and targets

- Devising the strategy

- Devising tactics

- Execution of the plans

- Review the process

Although this is a very comprehensive and thorough process yet it has been criticized ...
... on the ground that it makes the retailing process very slow which might prove to be detrimental to the business as selling is a fast process. It was observed that only 9% of the companies follow this method completely. Others cut short the method depending on their ease.

Category captain is that person who has the closest and most regular contact with the retailer. He is required to be fully devoted to his work in terms of time, money and attention. He is often the supplier with the largest turnover in the category.

Category management is a very attractive and lucrative career option for people who have the ability to look beyond brands and who can focus on building a category. They are supposed to act in a wise and matured way. He must have creative instincts and a knack for innovation as category captain needs to work on designing and maintaining the in-house display of the store.

Looking at the need of a category manager in retailing, EduKart.com has designed a comprehensive certificate course in category management which is built to understand the complex structure of efficient buying, managing categories and effective displaying strategies. The topics include Category Management, Merchandising, Retail Sourcing Overview, Merchandise Procurement, Retail Sourcing - Types and Trends, Store Design Objectives and Layout, Space Management, Retail Strategy and FDI, Fixtures, Presentation and Atmospherics among others.

For more details about the course visit: certificate course in Category Management

Tanvi Wadhwa is a graduate in commerce and holder of Post Graduate diploma in Business Journalism and Corporate Communication, from the University of Delhi. Ritika Pradhan loves to write on the Online Education domain and has written many articles on Online Education in India. Ritika Pradhan is now associated with Edukart.com, which is one of the leading Online Education Portal in India offering various Online Courses which includes Online Career Enhancement & Skills Courses, Online Retail Management Courses, Online Project Management Courses, Online Financial Management Courses, Online Digital Marketing Courses and recently launched Online MBA Degree Courses.