A Form Of Advertising That’s Recession Proof

By Author: gosell australia
Total Articles: 16
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So your advertising team has been spending a thousand dollars each year, but since recession you’re spending only two hundred dollars, why? Recession has destabilized the market so badly that people are cutting costs everywhere. A major point to keep in mind is that recession might have taken its toll, but no product is sold until it gets noticed; and it won’t get noticed unless it’s marketed and advertised well. Cutting costs will only see to it that your advertisements suffer in quality and frequency of viewing.

But then there’s no alternative during times of recession other than cutting costs, isn’t it? And what if we tell you there is a form of advertising that’s recession proof? We’re talking about free classified advertising that lets you advertise without paying even a single penny. The internet has provided such a platform to every businessman, whether big or small, that they have an impetus to take their business much higher. Free local classifieds is just one such platform that if exploited well, can lead to a massive turnaround.

There’s a trick involved in everything and same applies ...
... to classified advertising websites as well. We’ll tell you some secret tips to sell your product on a free classifieds Australia website:

• Offering what no one else can offer: The trick here is to basically present your item in such a manner, that it becomes irresistible. Think of a situation that can touch the very nerve of a person’s soul and compel him to purchase the product.

For example, if you are offering a hotel deal, give the person an imagery of how his/her mom used to make their bed just before going to sleep, and your hotel just does the same for them. Play with them emotionally, and they’ll be all yours. These nuances make a major difference on free classified sites.

• Using the right tone: The tone of communication is quite important. Pay attention to how you draft the product/service description while posting on local classifieds online. If you are selling corporate goods, you can’t be humorous in your description. Similarly, if you are selling toys, mention such entertaining aspects of the game that will take the readers into a fun and enjoyable world. They will eventually end up purchasing the product.

• Never hiding anything: If you hide anything which the buyer later discovers, you will lose all your credibility and you won’t get repeat orders from that person. Always remember, repeat orders are vital because returning customers make 70% of a business. Be truthful, honest and in case of any defects in the product, mention it upfront. Free classifieds online Australia also offers a provision for ticking in the checkbox in case the goods are second hand or brand new.

You should keep in mind a simple advantage you can have over your competitors who place local classifieds in newspaper classifieds – you have a broader audience then them. This is because each newspaper has its limited audience, but the internet is one global platform that has a lot more users!