Information’s Of Keyword Density

By Author: sudarshan singh
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Keywords should represent the main point of a page. They are the words that someone would type into a search engine and find your page. Keyword density is a jargon term in SEO that refers to the number of times your keyword phrase appears on the page. Keyword density is the percentage of times a keyword or keyword phrase is found in your page content amidst all the other content. For example, if you have a Web page with exactly 100 words on it including all headlines, captions, alt text, and advertising, and you have a keyword phrase that is on the page 3 times, your keyword density is 3%:# of repeats of the keyword / total number of words on the page * 100 = Keyword Density

Keyword density applies to the page as it displays live on your website. Many people will create content with a high keyword density and then place it on their website with a lot of navigation, images, and advertising content and their actual density will go down.
Strive for a Keyword Density of Around 5% or Less

There is no hard and fast rule for what your keyword density should be. But too little and it won't be clear to search engines ...
... what the page is about and too much and it will look like you're trying to spam them. Plus, the more times you repeat a keyword phrase the more the page won't be palatable to your readers.
The formula to calculate your keyword density on a web page for SEO purposes is (Nkr / Tkn) * 100, where Nkr is how many times you repeated a specific keyword and Tkn the total words in the analyzed text. This will result in a keyword density value. When calculating keyword density, be sure to ignore html tags and other embedded tags which will not actually appear in the text of the page once it is published.

When calculating the density of a keyword phrase, the formula would be (Nkr * Nwp / Tkn) * 100, where Nwp is the number of words in the phrase. So, for example, for a page about search engine optimization where that phrase is used four times and there are four hundred words on the page, the keyword phrase density is (4*3/400)*100 or 3 percent.

That being said, here are a few tips on using keyword density to maximize your search engine ranking potential:
1. Use our Search Term Suggestion Tool (powered by Overture) to research your keywords. This powerful tool will direct you to the most popular keywords for your specific business based on how many times that keyword or keyword phrase is searched for each month. You can then take that information and develop your keyword strategy based on those results.

2. Incorporate these keywords or keyword phrases in your meta tags as well as your site content. People often forget that search engines will spider the heading meta tags first because they preceed and stand out from your main site content.
3. Write keyword-rich content that not only satisfies the search engine algorithms but is equally informative for customers visiting your site. This is the most difficult part of writing your content - but also the most critical.
4. Try to write at least 300 words for each page on your site. Again, the more content you have the better chance you will have to include those all-important keywords you diligently researched and ultimately selected.
5. Too often we see content saturated with too many keywords that, as popular as they may be, just don't relate to the site itself. Avoid doing this - it will only irritate potential customers.

Web sites should be updated on a regular basis -- don't let them go stale. Add new products/services, update users with new information and tools, do what you can to change your content (keyword-rich content, that is!) and keep users coming back for more.

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