New Concepts Of Content Marketing

By Author: Atiba Jefferson
Total Articles: 63
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Content Marketing is actually a method of communicating and attracting with prospects and existing customers that does not involve selling. It is based on the idea that distribution of quality and useful information will increase the chances of profitable actions from customers. It is believed that Content Marketing increases brand awareness and brand loyalty.


It is not about telling them to buy your product, rather making them aware about why they should buy the product, what are the advantages of buying and disadvantages of not buying. Content marketing products can come in many forms- custom magazines, newsletters (online and/ or printed), digital content, websites, webcasts/webinars, podcasts, video portals, email and interactive discussion on the internet. Some other forms include- road shows, roundtables, and social events.


The concept of Content marketing has given birth to a host of other related techniques such as Custom publishing and media, customer media, customer publishing, private media, member media corporate media, corporate journalism, corporate publishing, branded media ...
... and branded content. It has also given birth to a new section of marketing professionals known as ‘content engineer’. Their job is to creating, sharing and optimizing of different contents that will engage customers, based on analysis of social data.


Concept marketing is already in use by some of the worlds’ most famous brands like Microsoft, Cisco, IBM, Google etc. It is also becoming popular among small and medium sized businesses all over the world. The reason behind such widespread use is its proven effectiveness. In recent years it is enjoying a new found significance. It has been observed that the traditional methods of marketing have begun losing their impact by the SEO company.


TV ads which were once the dominant medium of advertising is making people irritated more than interested, as they pop out between their favorite programs. People have also begun to ignore ads in newspapers. Online ad is a comparatively a much newer medium. But it has to work hard to grab the attention of the internet users. Users have already learned the process of avoiding banner and floating ads on the internet. Marketing professionals have begun to realize that traditional methods of marketing becoming non effective and they must figure a way out. Many leading marketing experts around the world have already begun to predict that the time of Concept marketing is now.


Though Concept marketing deals with information, it is not like the information companies circulate often to make a sell as Most of the time they are simply irrelevant or useless. Good application of Concept marketing will make a person notice, think and then behave. Surveys among customers have revealed the fact that Concept marketing makes them feel better connected to a product. They can make better decisions about buying products after they receive good content from a company. It really helps to make a connection with customers. Now you can develop and deliver sales messages in a much more subtle way without interrupting anything. Concept marketing is truly for the present and the future by the best Companies of SEO.