Crafting A First Impression: Options For Your 3d Sign

By Author: Glenn Farrier
Total Articles: 123
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The importance of a first impression cannot be overstated. That's why a 3 dimensional signs is such a great investment for your company and its image. Your company logo is the first impression a client or customer gets of your business, and first impressions are vitally important. Multiple studies have confirmed that first impressions are created almost instantaneously and color an opinion right after. There's an old saying that applies to this: “You never get a second chance to make a first impression.” This saying has some truth to it because numerous studies have also found that the first impressions created by companies are very difficult to change. What this all amounts to is that care and craftsmanship in your company's sign will pay off, and 3D signs are a persuasive way to signal sophistication and competence. But one thing you'll need to consider is how to light your sign.

Natural Light

The first choice to consider is Natural light is the obvious cost-effective solution, and 3D lettering is well-suited to it, since the shadows created by the 3D will create depth and make your letters pop. But, there ...
... are some disadvantages: your sign's visibility will vary dramatically depending on time of day-- particularly, of course, if it's an outdoor sign, which won't be visible at night at all. If your sign is located within the building, it will depend on the sources of your natural light. What this ultimately means is that, your logo won't show up quite as well as it would if you chose exterior lights or back-lighting.

Exterior Lighting

With exterior lighting, one of the immediate advantages is that fact it will make your logo appear clearly from many different angles. With intelligently placed lighting, your logo will appear in any setting or circumstance which means you'll never have to worry about decreased visibility.

The major disadvantages would be that exterior lighting requires more power and that, of course, the lights themselves (and the light setup) will also cost some expense. Exterior lighting can also be cumbersome and expensive depending on the spot you decide to have your sign located.

Back-Lighting

Back-lighting is another option for sign lighting—one that many businesses find themselves pleased with. It's subtle, elegant, and highlights a 3D letter sign beautifully. It doesn't require the sometimes-extensive setup of exterior lighting, but still provides visibility in all kinds of conditions. In short, it's an option that will work for many different situations-- and it can be wonderfully tasteful and appealing besides. Back-lighting doesn't quite provide the coverage of exterior lighting, and in a nighttime setting outside, for instance, it may still be somewhat difficult to view your sign. What this ultimately means, is that in the end the right decision will depend on your particular circumstances.

Whatever your ultimate choice, if you're looking for 3D signs for any situation – indoor, outdoor, lit however you need-- Kerley Signs provides highest quality and an incredible array of options.

The author is an expert in regards to 3D signs and 3d letter signs.