Alenver's Widening Appeal In The Music World

By Author: John Tang
Total Articles: 512
Comment this article

When underwear is considered a necessity in daily life it stands to reason that everybody needs it. Where the differences lie - is in the variety of styles and designs that appeal to a variety of people. Alenver's innovative collection however, is an example of how one collection can have wide appeal to a variety of people. Alenver's relationships with musicians from the hip-hop, alternative/folk, and punk rock genres demonstrate the wide appeal of their collection.

The broad appeal is because the message of Alenver's underwear can be personalized and interpreted individually by the wearer. A provocative one-word message woven into the signature wide elastic waistband peeps out from under jeans. Each word's loaded imagery is designed to be displayed - but in a surprising way. The messages are reversed for only the wearer to see the true message in the mirror - the suggestion being that the wearer and their own mood is the priority. The wearer can make the choice to maintain the message as a personal self-motivation to match or inspire a specific mood or to wear it to communicate their mood to others. Alenver's design ...
... taps into the street fashion inspiration of the low-rise waist trend and consequently has drawn great interest from those interested in a new street couture.

Alenver's initial support came from the world of hip-hop as Alenver began its journey into the fashion industry and into retail circulation Currently, Miami based hip-hop artist Ballgreezy, Greezy, has joined in a unique business relationship with Alenver. A line of underwear has been personalized for him with Mr. Shone woven into the elastic waistband, in reference to his latest single: Shone. Ballgreezy attended the BET Hip-Hip Awards in Atlanta on October 18th and took the opportunity to display his new personalized line of Alenver underwear at the event. Ballgreezy is making his mark in the hip-hop world, yet his latest single has a very mainstream appeal. The melodic single Shone, produced by Gorilla Tek is hypnotizing the streets, flying on the airwaves and setting off major label alarm bells. The word shone is a widely used slang term for action when referring to chasing a little ak-shone after the club. Readying himself for mainstream exposure, Ballgreezy has been mapped in the industry as a force to be reckoned with. Personalizing underwear for recognized personalities such as Ballgreezy, is an interesting take on a business relationship and an exceptional opportunity for both parties. It speaks to the innovative thinking that Alenver's designers have brought to the fashion industry.

Alternative music has also shown interest and commitment to the new Alenver collection. Holly Brook promotes the underwear collection and has included Alenver on her MySpace page. Brook, although only 22 years old has proven herself to be a talented singer/songwriter/pianist. Her style is warm, acoustic, piano driven sound which merges the smooth melodies and vocals of a Sarah McLaughlin, with the jazz chord changes and lyrical exploration of a Joni Mitchell according to Songwriter Universe Magazine. With a small hometown childhood in Mazomanie, Wisconsin, Brook had big dreams for her musical passion. As she is quoted as saying: Music and performing are what I love. If I can do that for the rest of my life, I'll be happy. Starting as a child performer with her mother, Brook left high school to try her luck in Los Angeles. Meeting and partnering with Jon Ingoldsby, a highly regarded producer/writer/engineer who has worked with Madonna, Elton John and Ricky Lee Jones helped Brook to experiment and perfect her own true style. Brook recorded a memorable and haunting vocal performance on Fort Minor's Where'd you go? a side project of Mike Shinoda, member of multi-platinum rock/rap group Linkin Park. Tours and opening acts for a number of musicians expanded her appeal and resulted in the release of her debut album: Like Blood, Like Honey in 2006. With her biggest influences reportedly Joni Mitchell, Bob Dylan, Neil Young and Sarah McLachlan, Holly Brook's music crosses between the borders of acoustic, folk, alternative and pop genres. Alternatively described as having a sweet milky voice with songs with depth and insight or heart wrenching confessionals with a cashmere voice, Holly Brook is the real deal, and her listeners of these genres have a champion who sings their stories as well as one who supports the Alenver's products and whose soulful message is particular for them.

The third major musical performer to come on board with the Alenver sensation is the alternative punk rock band: Still Standing. Still Standing's heartbreak to big break began when 14 year-old twins Justin and Johnny lost their father, and influential guitarist Tony Santoro. With turbulent teen years of fights and new neighborhoods, the boys stepped back to rely on two known things: each other and their father's guitar collection. After teaching themselves to play, they found their purpose in music. Playing with other musicians helped them to find their right sound during a variety of small gigs in many locations. Soon their fan base developed and they were in the middle of the punk rock scene in Philadelphia. This led to a showcase for Sony, an EP produced by Tommy Henricksen and then their debut album: Black and White, produced by Marti Frederiksen, producer of Aerosmith, Ozzy Osbourne and Motley Crue. Now with four members, Still Standing creates a great hard rock sound.. And beautifully written songs and lyrics that knock at the doors of common experiences and touch listeners in real way according to Garage Radio Magazine - Punk Passion: Still Standing at the Viper Room. Significant to this band is their name: Still Standing, which represents the hardship and good fortune that takes course in this band's life. The confident one-word messages on Alenver's underwear seem like a perfect match for these young performers.

The three vastly different musicians and genres do share one thing - the unstoppable belief that they can succeed despite humble difficult beginnings, whether those be in the inner city streets of Miami, small town Wisconsin or the orphaned teen world of Philadelphia. This they share with Alenver and illustrate the wide support and appeal of Alenver's new underwear collection. Alenver's different messages, colors and styles - are meeting the fashion needs of many from its roots meeting the fashion needs of an initial musical few.
Alenver.com sells sexy womens underwear and sexy mens underwear. Read More about Alenver creating a Alenver's Sexy Underwear Widening Appeal in the Music World.