Integrate Online Shopping Cart With Your Ecommerce Website

By Author: Vijay Sharma
Total Articles: 95
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Ecommerce is well on its verge to become one of the highest profitable business types in every country. Ecommerce websites have grown by the dozen, each adding a new dimension to the newly explored business. With the customer being spoilt for choice, competition has also toughened up. Each day, new business features and newer innovations in business models are seen. Most of the entrepreneurs are well qualified who have left a cushy and well earning job to explore the thrill of business. Therefore the old school Indian mentality is nowhere seen in the online commerce platform. SEO’s have become the backbone of ecommerce. These websites are advertising in targeted spaces for the maximum impact, the high potential ones are injected with huge amounts of angel funding, and most startups are recruiting some of the brightest minds in the country from the most prestigious colleges and B- Schools.

These ecommerce Indian websites are bringing in the western culture of “work hard and play harder”. For example- established websites have an office culture wherein the employees can swim and play tennis to de-stress themselves ...
... even while at work. However the thing which most distinguishes the successful ones with the not-so-successful ones is the fundamentals on which the online business is based.

There are many options available in the market such as the one my former colleague and online entrepreneur has been using for ages. She has been using GoDaddy’ s Quick Shopping Cart. However she has been facing problems since it is separately hosted. And every time an upgrade is rolled out, she has to spend hours upgrading her end of the shopping cart to meet the new demands of the upgrade.

Fed up of this tiresome practice, she has been looking for a simple cart interface that can integrate smoothly with the product pages she already has created. She asked me, a techfreak, to suggest her something helpful. My discussions with programmers and software developers led me to some interesting options.

First, we took a look at the shopping cart product from the team at The Right Web Tools. I loved their solution because it's the only one I've seen that's full integrated with other online selling/marketing modules and as your website grows all you have to do is flip a switch for additional functionality. Plus it comes with a host of free design, hosting, etc.

I also suggested her if she might want to take a look into Monster Commerce,(now owned by Network Solutions) or1shoppingcart.com. I had been informed by my friend’s experience that 1shoppingcart's customer service leaves a lot to be desired and when they do upgrades, they change some feature sets without notifying their customers, however other people swear by them.

In case you're the technical type, you might want to try Zen Cart, but you might have the same challenges with upgrading. My free advice to everyone who wishes to take it will be my most severe word of caution about using free or very low-cost solutions. AS with technology, you certainly get what you pay for.

For getting an interactive shopping cart website design, hire the services of the most efficient shopping cart web design company in your local area which can provide real good shopping cart solutions for your website.