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Content Curation: What Exactly It Is And How It's Going To Help You
Content curation is what you do when you hunt down the best content for the subject on which your site is based and then posting it for your visitors. You're basically locating excellent content and then putting your own spin on it. You don't want to be using the same source, but you want various sources, to keep your material helpful. You're not just limited to articles, because you can curate magazines, videos and even photos, as long as you credit the sources.
When you curate, you do not publish the entire piece on your site; you just publish a portion of it. Then link to the rest of the work so that if your site visitor wishes to know more, they'll do that easily. Your main goal here is to build a site which has all of the best content. When you're taking something from a different site, make sure you reference both that original site and also the original author. Use block quotes to set the part of the piece apart from your own statements. If you outlink to an original, have that original open in a new tab for the reader so that the reader won't have to leave your web site. Not all places allow you to take articles, ...
... even when you bring along the resource box, so be sure that it is allowable.
One reason you should use curation, is because you want the content on your site to get to page one of Google. If you cannot get there, you won't have to worry about making any money. Search engines love new content, and by curating articles that are already written and published, you know they are great articles, and you are adding to them with your own take on the articles. This is far superior to just always creating your own content and is significantly superior to making use of PLR content. Content curation helps marketers locate content in every niche in which they have become involved and that is being updated frequently. Something that will help you with SEO is linking to the authority web sites--which you do every time you curate an article.
Even if you are trying to generate an income from your website, you are still trying to help your readers by providing them excellent content. Often this is going to mean sending them to a website that will have the information they need. You do not always need to know what will bring a person in to your site or why they stay there or keep coming back. The same thing is applicable when you are trying to get people to purchase something you would like to sell.
As long as you are giving the best content you could find, you are going to have happy visitors. When you've got a newsletter you know many of your site visitors are going to sign up for it. When you're always adding content to your site, you are going to gain a following, and at some point you are going to start making profits. Just keep on trying to give your visitors what they need.
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