How Usage Of Smartphones And Tablets Can Influence Your Business?

By Author: galaxy weblinks
Total Articles: 4
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As an internet marketer, it’s very significant for you to know what device your customers are using, when they are using, and how often are they using it. Knowing your customers’ “mobile data,” “mobile internet usage,” and “mobile media,” will help you to understand the content preference, user’s intent and the type of advertising that strikes them.
A research by Interactive Advertising Bureau discovered that smartphones and tablets play different roles in consumers’ lives. Publishers and advertisers should be aware of this difference between mobile and tablet usage. Consumers’ current location and the devices, play a critical role in understanding their behavior and attributes. Now the question arises that how retailers can best engage their target customers. Around 70% of smartphone users said that they don’t leave home without their smartphones, whereas they use tablets for entertainment. A study has shown that the tablets surpassed engagement on smartphones.
Tablets are mostly used inside the homes, whereas smartphones are used outside the homes. Mobiles have also affected traditional ...
... media usage (newspaper and television). Most tablet users use their tablets to get a detailed explanation about the articles they have recently read on newspapers or magazines. They also listen to music on their tablets. It is the second highest thing that they use their tablets for. The study also found that tablet users read less content on newspapers/magazine, and prefer to read content on their tabs.
These results clearly defines that future of advertising on smartphones and tablets is bright. It is going to emerge in the next five years. Consumers will maintain a balanced relationship between traditional media usage and smartphones and tablets. Businesses need to bring together the relationship of these two media channels. There are also huge opportunities for advertisers, as traditional media users are more likely to view their digital media editions on their smartphones and tablets. Advertisers can gradually take advantage of running two separate marketing campaigns to publicize their brands.
Ads on tablets are also emerging now, and IAB has just begun to discover the ways to regulate tablets ad formats. There are also great opportunities for advertisers to develop apps for tablets that their traditional media users can easily subscribe to find more information about their business.
Usage of tablets and smartphones are high when users are travelling or spending leisure time at home. They are more likely to view ads of their favorite brands and are willing to avail the offers/discounts. As advertisers, you should understand the consumers’ smartphones and tablets usage and should pitch your ads accordingly.
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