Social Media Marketing Blogs: Understanding Professional Copywriting

By Author: Noel Linda
Total Articles: 11
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Nowadays, with the number and diversity of social media and networking sites available on the Internet, one of the best ways to promote your business, whatever it may be, is through the medium of social media marketing blogs. ‘Blog’ is one of those words that you hear thrown around a lot, but don’t quite know what it means until you come face to face with it. A ‘blog’ is an article, usually written in an informal style, and it can be about anything really. In the context of social media marketing blogs, however, these pieces of content are usually about something directly or indirectly related to a business… to your business.
Within these articles is a high density of key search phrases that are woven into the content in order to catch the attention of local and global search engines such as Google, Yahoo and MSN, etc. This is one of the chief principles of SEO – Search Engine Optimization. Social media marketing blogs, if posted regularly, also contribute to a website’s performance on global search engine result pages, which ultimately secures your business website greater traffic and more paying customers! ...
... So let’s take a closer look at social media marketing blogs and what it takes to broadcast truly stellar material.
Social Media Marketing Blogs: Leave it to the Professionals
So many business owners make the essential mistake of writing their own social media marketing blogs. Just because you own a business and perhaps have a college degree tucked in somewhere doesn’t mean you know how to write compelling content for your website! A copywriter is a professional and qualified individual who has experience composing articles that are informative, humorous, grammatically impeccable and truly interesting to read! Furthermore, they have the time, patience and vocabulary to generate multiple articles based around the same keyword as many as 100 times! If you want your social media marketing blogs to succeed, they need to be of an exceptional standard, so leave it to the professionals.
Social Media Marketing Blogs: Key Phrases
If you have the time and are quite sure that your English skills make the grade, then by all means forge ahead with your social media marketing blogs! If you do, then another fundamental component involved in getting higher Google rankings is social media marketing blogs that feature a high density of search phrases most frequently used by your target audience. There are a number of keyword research software programs (many that are free online) that are capable of providing you with a list of the most highly searched for “key” words and phrases. Using this, you can create social media marketing blogs that incorporate the keywords related to your business. Aim for 2% density, but never compromise the quality of your social media marketing blogs in the process!
Remember, one blog per week on your website is the basic minimum you should aim for. At the end of the day, it is so much easier and effective to allow a professional copywriter and social media marketing agency to handle your online advertising. With your social media marketing blogs, you can secure yourself the exposure needed to put your business at the forefront of its competitors.