What You Need To Administer Targeted Opt In Email Marketing Lists

By Author: Will Moore
Total Articles: 69
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To construct a prosperous online business you need to build a list of

targeted opt in email prospects. List building is the precursor to email

marketing. Without a list you have no one to send emails to. The type and

frequency of the emails you send to your list comprise email marketing and

it is best to learn how to build a list first then how to market to that

list. The back-end portion of consumer email marketing is just as important

as the list itself.

In this article you will learn the basic tools needed produce and administer

to a responsive email list.

There are those that will offer to sell you targeted email lists. For

instance, if you are selling something tangible or not, buying a list of

Ebay email addresses might not be a bad idea.

STOP, it is a very bad idea simply because they were not given to you by the

owner; but you already knew that. I'm sure you also knew that emailing

people from a list you purchased could violate the CAN-spam act of 2003.

Yesit is considered spamming when you solicited someone ...
... through an email

address that has not been willingly given to you by its owner.

List building is going to take planning, research and patience on your part

because the type of list you build will prove to be either a waste of your

time or a big payoff for the products or services you are marketing. The

essential aspect of your email marketing campaign needs to be your Landing

page.

Sometimes called a capture page, squeeze page or sales page; a landing page

is the first page your prospects come to when they click on your link. Your

landing page will make or break the start and/or progression of your email

list. A landing page can be a squeeze page with brief to the point adcopy

that drives prospects to do your bidding. It can also be a sales page that

promotes a product and asks the prospect to "purchase now".

I suggest you start with the use of a landing page with a no cost offer to

entice prospects to opt-in to your mailing list.

Make sure the content on your landing page not only encourages visitors to

signup but that it also is directly related to what your selling or

offering.

Before finding a market to build your list around you need to ensure you

have reliable email marketing software that is well known and respected in

the Internet marketing community. Also known as a follow up autoresponder;

if you do not have a list I suggest using Aweber.com. When those with an

existing list convert to Aweber, Aweber requires the entire list to opt-in

again as a result you could loose some of your existing opt-ins in the

process. If you currently have a list I suggest using ListBuildPro.com.

ListBuilder allows you to allows you to place their code on your website and

integrate it with your current subscriber list.

I do not suggest using a free email autoresponder. There are many low cost

autoresponders available however you need to be sure that you compare

features and do not underestimate the features you may need in the future.

Email marketing software allows you to:

1 . have prewritten your marketing newsletter ready to go when someone

signs up.
2. You can also set the time when you want each letter to be sent.
3. It has anti-spamming filters that allow you to see if most spam

blockers will consider words and phrases of your email to be spammy.
4. It shows you where your users opted-in from.
5. Obtain information from their f.a.q.'s and contents that help you to

get the most out of their many features.
6. Set up sales channels where you can track your conversions.
7. Segment your incoming opt-in list.

For instance, if you have a Golf niche, you may have men's and women's Golf

apparel. Your opt-in can be setup to have customers specify via a checkbox

what they prefer. Based of that information the software puts their email

information in the appropriate category which has your prewritten emails on

auto pilot.

Remember, your landing page and no cost offer is used to entice targeted

propects to sign up to your marketing newsletter. You will make your

marketing capaign easier to administer if you have the email marketing

software and at least 5 newsletters set up and ready to go when your market

signs up.

Building a responsive opt in direct email list can boost your businesses

exposure. Building lists can be your core business in multiple markets.

Email marketing in multiple markets have the potential to earn you thousands

of dollars per website per month.
Will Moore is the developer of MarketingEmailDirect.com where you can Learn How To Build An Enticing Landing Page for your email marketing campaign, which can boost your product or services exposure. Go to http:www.MarketingEmailDirect.com for details.