Apple Samsung Patent Case Reveals: The Development Of Ipad Is Earlier Than Iphone

By Author: Emma Gary
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Foreign media wrote that Apple executives have disclosed a lot of insider which hope to convince the jury to support his claim,permanent injunction against Samsung products and get huge compensation.

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Apple v. Samsung patent infringement case in the first week of the trial, an Apple marketing executive has revealed the dependence of the free news and product implantation. In this case, the original defendant attempted to convince the jury that the opponent violation of one's own design and technology patents.

Apple executives in federal court in San Jose, California to testify in court, the disclosure of the iPhone in the early planning, as well as within the company on whether to launch the expanded discussion of the small size iPad. Senior vice president of Apple's worldwide marketing Phil Schiller (Phil Shciller), is devoted to Apple to benefit from the global media attention.

Apple's internal work has always been kept secret, so it gave outsiders a rare opportunity, a glimpse of Apple's decision-making process. Apple hopes to obtain the trust of the jury, ...
... and ultimately win the case through this openness.

Apple and Samsung is the largest manufacturer of global high-tech handheld devices, these devices function of integration of phone and computer. In order to occupy the leading in this industry to reach $ 219.1 billion, both the patent war has spread to four continents, but the trial court before the jury in the United States for the first time.

$25 billion claims

Apple hopes to claim the $ 2.5 billion to Samsung. Samsung has also filed a counterclaim, alleging that Apple violated its two standard elements of the patent and three utility model patents. Apple has been successful in the United States to apply to the temporary ban on the sale of Samsung android 4.0 tablet, the company hopes to obtain a permanent injunction, and expand the scope of the Samsung smartphone.

Samsung lawyer believes that Apple can not claim the rectangle monopoly. Apple's lawyers that the similarity between the iPhone, iPad, and Samsung smart phones, tablet PCs beyond the range of acceptable imitation.

The case involved a technical rebound of the screen that appears when users slide to the bottom of the page or image effect. Apple said in its own smart phone, Samsung uses a similar function. In addition, a patent is to use your fingers to enlarge the picture or file. Apple, Samsung has also copied the patent.

Punish lawyers

Before the start of the last Friday of proof session, Lucy (Lucy Koh), Koch, U.S. District Judge dismissed the application for Apple punishment Samsung lawyer.

Apple August 1 to submit application for Samsung lawyer authorized a statement issued on July 31, aimed through the news media to communicate one's own point of view, Apple's core proposition to argue to the jury.

Koch said on Friday that Samsung and its Agent Quinn, Emmanuel Urquhart Formal Representations & Sullivan, LLP, "disclosed a right to them both knowing that the evidence should be kept secret", she retained for further investigation in this matter.

Koch judges, jury members one by one interview, asked to hear testimony on July 31, whether seen or heard anything with the case. She ultimately found that the jury be able to continue to maintain a "fair and just" position, you can continue to perform their duties.

Small size iPad

According to testimony last Friday, Apple executives had also on whether to launch small-size iPad has been carried out controversy. A Samsung lawyer shows Eddie, senior vice president of Apple's Internet service Couey Eddy Cue, an e-mail in the mail, he advocated the development of 7-inch Tablet PC. In January 2011, an e-mail, Couey also talked about trying to convince Apple co-founder Steve Jobs (Steve Jobs) to develop small size iPad. Jobs have been died in October 2011.

Schiller revealed that the first generation iPhone was released in January 2007, and later that same year after the listing, Apple decided to short-term money to do any advertising.

"We do not need to advertise." Schiller said. He saw some fanatical praise that can create momentum than advertising on the iPhone and the iPad.

Samsung launched a similar smart phones and tablet computers using Apple's design and marketing achievements, product promotion, "and brought a huge problem," Schiller said.

iPhone development

Later that day, Apple's senior vice president for iPhone and iPad software development, Scott Foster (Scott Forstall) described the iPhone development process, and for the first time to the jury in the trial, elaborated the disputed patent.

Foster said, Apple began to develop the iPhone in 2004 because the company executives for their own use of mobile phones dissatisfaction. The company had already started developing the iPad, and engaged in the development of touch screen technology. Apple was held in abeyance Android Tablet PC and touch screen technology integrated into the iPhone.

Foster said that the iPhone project is top secret. He was charged with iPhone software development. Jobs also specifically emphasized that he can not let anyone outside the company involved in the project.

Apple uses a variety of colors to describe these projects, the first generation iPhone called "purple". The floor of the Foster team prohibit the entry of other staff, and specially installed surveillance cameras.