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Want A Profitable Business? Forget About The Money!-00-504
So, you say you want to make money.
Ask yourself, “Where does the money come from?” Does it come from the actual business or from the products and services you offer? Does it come from fancy marketing and promotions? Does it come from being smarter than the competition and offering better value for money?
The answer is a huge NO! Money does not come from any of these. These are just the methods and ideas used to attract the money. The money comes from the people who have labored to get it. You can have any kind of business with any kind of product or service but with out the people you have no money!
So you wanna make money? Forget about the money and take care of the people! Offer what they need and desire. Offer the people what they need to make their life more convenient or to fix a problem or to help with their life issues. When you sincerely offer a real answer to their need or desire their money will flood towards you.
Does this mean you irresponsibly neglect the budget and not give your attention to the financials and bank statements? ...
... No! Any and all successful money earners have stringent control over their financial affairs. Does it mean you don’t market and don’t offer better value for money? Of course not! But if you are looking for more income then give your sincere attention to the people and the money will show up.
This means you must care more for the people than you care for the people’s money. Believe me people do not want to give up their hard earned cash! Tell me… you have a choice between two identical cars with a $5000 difference in price. Which one will you take? The cheaper one naturally because you don’t want to give up your money!
Now, the same two cars are available. The first salesman (with the cheaper priced car) who you have to search for in his enclosed office clearly doesn’t care. The car comes “as is”. You must find your own financing bank. And he dismisses himself for his coffee break with “I’ll be back in fifteen minutes.”
Car salesman 2. After a warm welcome and a brief discussion of what you need and want in a car he goes out of his way to find and order the car in the color of your choice. The financing agent is waiting in the next room. He informs you, “The car will have a full valet and will be delivered to your house before the end of the week with a bottle of champaign,” to celebrate. He adds, at no extra cost, the first engine-service when you are ready and before you leave he makes note of your birthday for which you know he will give you a call.
From which salesman will you buy?
How much do you care about your people? They have the money and like most people they do care where they spend it.
http://www.lifechanger.co.za/?id=5947
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