ALL >> Business >> View Article
Organic Search Engine Optimization - Better Value?
I saw the following set of data regarding Paid Search showing the latest trends as measured in ad spending for the past two months.
It is clear that paid search or PPC, the ads that appear above and to the right of Google Search pages, continues to grow. While this clearly benefits Google, what does this mean for PPC advertisers and what do this mean for you?
With ad spending rising for individual categories, a whopping 23% for the Mortgage industry, it clearly indicates that the actual cost per click, the CPC, is rising and therefore the bar to actually display an ad for these key words is rising.
Pair this with the fact, that less than 1 in 3 searchers actually click on these ads in favor of the more trusted organic, sometimes called, natural listings and you can see the real negative to Paid Search. The cost will go inexorably higher over time simply based on wallet size and other economic factors.
The real long term answer to online visibility with RELEVANCE AND ACCEPTANCE is Organic Search. Organic Search results are not ads; they are listings based on the relevance quotient or score determined ...
... by the search engine spiders. These results are earned a meritocracy of sorts. There is no accident regarding who you are finding on page 1. These are the most relevant results.
So, how do you become relevant? Hire a Search Engine Marketing or Internet Marketing Professional. Make sure you see the results that they have achieved for their clients for targeted and relevant Keywords.
Understand that this is also expensive and takes significant time, depending on the competitiveness of the keyword phrases involved. However, successful results will result in high rankings for you and it won't cost you a thin dime more no matter how many times your listing is clicked.
Paid Search certainly has its place as part of an overall online marketing strategy. But it is not a good tactic, particularly by itself or over the longer term.
Optimum7.com is an Internet Marketing Services Company with primary focus on Small and Mid-Sized Enterprises (SMEÕs). Optimum7.com offers a rich consultative approach that our clients find refreshing. We actually listen to our clients to learn exactly what their problems and objectives are. Through a proven process, we collaborate with our clients to truly understand where they are and where they want to be next month, next year, and in 5 years. Organic Search Engine Optimization - Better Value?.
Add Comment
Business Articles
1. Finding A Trusted Sustainability Consultant In Abu DhabiAuthor: Agile Advisors
2. Iso Certification In Dubai – Advantages For Business
Author: Agile Advisors
3. Best Forex Brokers List | Best Broker For Forex Trading 2024
Author: Top Forex Brokers Review
4. Celebrate Achievements With Customized, High-quality Awards From Trophy Deals
Author: Trophy Deals
5. Is 100% Company Ownership Possible For Expats In Saudi Arabia?
Author: jodonjo
6. We Are Hiring: Senior Executive - Indirect Taxation In Gurgaon!
Author: tanvir Khan
7. Ceratec Tower 1o8: The Eventual Fate Of Business Greatness In Balewadi, Pune
Author: Tarun
8. Enrofloxacin Manufacturer: Swisschemie
Author: Swisschemie
9. Ultimate Guide To Hotels In Mussoorie: Discover The Best Places To Stay, Including Hr Hotels And Resorts
Author: Hr Hotels and Resort
10. How Quickly Do Fast Cash Loans Online Pay Out Cash On The Same Day?
Author: Lucy Lloyd
11. Leading Digital Marketing Agency In Hyderabad And Unlock Your Brand’s Potential With Sanbrains Agency
Author: Sanbrains Seo
12. Celebrate Success With Customized Awards From Trophy Deals
Author: Trophy Deals
13. Title: Choosing The Right Humidity Stability Chamber Supplier For Your Manufacturing Needs
Author: bio gene
14. Complete Guide To Studying Mbbs In Poland
Author: Mbbs Blog
15. What Is The Process For Locating The Best Lender For Short Term Loans Online?
Author: Robert Miller