123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

Internet Search... So What Now, Microsoft?

Profile Picture
By Author: John Tang
Total Articles: 512
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

If Microsoft has walked away from Yahoo for good, and I think they should, it will be a blessing. Over 40 billion dollars for a name brand is what it amounts to. Yahoo had the world by the tail at the beginning of the decade. The clear leader in all things internet and they just plain blew it! What can be a better testament to inept, egocentric and out-of-touch management than Jerry Yang's playing hardball with Microsoft without an ounce of justification; he just gave away as much as 50% of the value of the deal for no reason that anyone can muster. In fact, his actions over the past 3 months are downright irresponsible as he actually and willfully destroyed share holder value with the sole objective of thwarting Microsoft's takeover.

But why was this a blessing for Microsoft? Firstly, it would have been a mistake. These are two companies that have made mostly bad decisions when it comes to online success and find themselves as progressively distant also-rans to the new sheriff in town The Google. The companies would have had major culture shock going in many directions. Microsoft has yet another opportunity to more ...
... effectively plan and invest in a new strategy to offer a fresh, new and unique alternative to Google. Google is potentially vulnerable to vertically-based search engines that, if developed upon to provide significant advantages for the online community vs. the all-world model of Google could begin to eat away at Google dominance. Consider, for example, a great search engine specific to real estate or specific to entertainment or even more specific like tv, radio or satellite radio. What if Microsoft can find the best industry experts in these niche areas or verticals and design and develop a truly unique search experience that is more relevant, more entertaining just plain better than the 800 pound gorilla? Why Microsoft because they have the bucks. Do they have the commitment? Do they have the vision? Do they have the guts to start over and really innovate rather than follow they have always followed; consider MSDOS vs PC-DOS, Windows vs. MacOS, MSN vs AOL, MSN vs. Google, Xbox vs. Sony, Nintendo et al. They have always followed. Are they ready to finally lead?

So, what does this all mean to you? It's simple. Focus on Google and use a professional Search Engine Optimization Company to generate high rankings for your important keywords. Hire a Professional Internet Marketing Company to bring all the specialties and subspecialties to the table to get your company where you really want to be. Target Google and you will do just fine with all of the other search engines. The fact is, no matter what they are called, Google, Yahoo et al, it will always be about RELEVANCE and if you design the content of your site towards that aim, you will always do well.
Optimum7.com is an Internet Marketing Services Company with primary focus on Small and Mid-Sized Enterprises (SMEÕs). Optimum7.com offers a rich consultative approach that our clients find refreshing. We actually listen to our clients to learn exactly what their problems and objectives are. Through a proven process, we collaborate with our clients to truly understand where they are and where they want to be next month, next year, and in 5 years. Internet Search So What Now, Microsoft?.

Total Views: 325Word Count: 564See All articles From Author

Add Comment

Business Articles

1. Finding A Trusted Sustainability Consultant In Abu Dhabi
Author: Agile Advisors

2. Iso Certification In Dubai – Advantages For Business
Author: Agile Advisors

3. Best Forex Brokers List | Best Broker For Forex Trading 2024
Author: Top Forex Brokers Review

4. Celebrate Achievements With Customized, High-quality Awards From Trophy Deals
Author: Trophy Deals

5. Is 100% Company Ownership Possible For Expats In Saudi Arabia?
Author: jodonjo

6. We Are Hiring: Senior Executive - Indirect Taxation In Gurgaon!
Author: tanvir Khan

7. Ceratec Tower 1o8: The Eventual Fate Of Business Greatness In Balewadi, Pune
Author: Tarun

8. Enrofloxacin Manufacturer: Swisschemie
Author: Swisschemie

9. Ultimate Guide To Hotels In Mussoorie: Discover The Best Places To Stay, Including Hr Hotels And Resorts
Author: Hr Hotels and Resort

10. How Quickly Do Fast Cash Loans Online Pay Out Cash On The Same Day?
Author: Lucy Lloyd

11. Leading Digital Marketing Agency In Hyderabad And Unlock Your Brand’s Potential With Sanbrains Agency
Author: Sanbrains Seo

12. Celebrate Success With Customized Awards From Trophy Deals
Author: Trophy Deals

13. Title: Choosing The Right Humidity Stability Chamber Supplier For Your Manufacturing Needs
Author: bio gene

14. Complete Guide To Studying Mbbs In Poland
Author: Mbbs Blog

15. What Is The Process For Locating The Best Lender For Short Term Loans Online?
Author: Robert Miller

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: