Proper Research

By Author: charen smith
Total Articles: 25
Comment this article

Marketing is not the cheapest thing in the world. The exact cost of marketing varies so greatly I couldn't even begin to attach a firm price tag to it. I mean if you're getting a lot of commercials made you're naturally going to have much different prices than you would if you were getting a bunch of brochures done.

For both you have the costs of actually creating the ad, and with commercials you have the cost for buying air time while with the brochures you have to pay for the color printing.

No matter how big or small your company is, I'm guessing you aren't going to want to potentially lose money due to a marketing campaign failing to generate the sales you were expecting it to.

Now, there is no magic way of ensuring complete success with marketing. Even if you're using something that was wonderfully successful in the past you still face the potential for it coming up short the second time around.

What you can do is research exactly what has been done in the past and what worked. This might not even be about your company specifically but any ...
... company in your industry.

That's the thing to consider: if you have a lot of competition that means you have a lot of companies to take advantage of when doing your research. Look at everything they've done in the past and see what worked and what didn't. If you've been competing against them for long enough you probably already know what types of ad campaigns worked well for them.

Now you have to figure out exactly what made it work. Was it the format they were using? Were posters the best way to approach the customer, or maybe brochures offered the perfect amount of information people needed to make their purchase? If posters were the color printing of choice, then why did they work? What made people gravitate towards those posters?

You can't take advantage of the success of a marketing campaign if you aren't even sure why that marketing campaign was successful.

The purpose here isn't to copy these previous success stories exactly. This will make you look more like you're just trying to replicate success rather than being truly successful.

But if you know why the previous marketing worked, then you can take the core component that made it work and transfer it to your work. You can improve upon it in order to gain the most benefit from your marketing.

This is the heart of great research. The more you know about previous marketing campaigns the better positioned you'll be to improve upon them. You need to be sure that every piece of marketing material you put out is backed by proper research, and builds on all the other marketing attempts every company has made. That way you can be sure you'll be successful.

For comments and inquiries about the article visit: http://www.justprint.com