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Building Credibility For Yourself And Your Home Based Web Business
At some point, you’re going to need credibility for your home based web business.
Whether you need it to make a name for yourself in a new niche...
Whether you need it to increase sales...
...the point is, building credibility opens up a lot of extra perks and opportunities for you.
Why You Need Credibility For Your Home Based Web Business
If you haven’t already heard of the three requirements for a sale, this certainly won’t be the last time.
They are that your prospect must...
- Know you...
- Like you...
- Trust you...
By putting yourself “out there” and working to establish yourself as an authority (the side effect of having credibility), you increase the likelihood that all three of the above will be true.
Start building your reputation and others will know you...
The more they get to know you, the more they will (hopefully) like you...
And those that like you will be much more prepared to trust your advice, opinions, and suggestions...
Credibility Booster #1 - Borrow It
I’ve mentioned before about ...
... how you can interview experts in your market to get your name associated with them.
Think of it as the whole “guilty by association” saying. After all, that doesn’t always have to be a bad thing!
One great thing about getting to interview an expert, is that it becomes much easier to do it again.
You’ll have more confidence for your next approach, and can also mention that another well-respected person has helped you out previously.
Credibility Booster #2 - Make It
If you want to boost your credibility and make some extra cash at the same time, consider creating your own information products.
Research forums and question/answer sites to find what people in your market are having trouble with, and then create an outline of different solutions to their problem(s).
With that, you can create a simple information product.
In fact, you can also use credibility booster #1 (borrowing) to do this, too.
Simply ask permission to use the interview as part of a product. If that doesn’t work, you can also offer rights to whomever you’ve interviewed, and allow them to use it or sell it, too.
Some other ways to create credibility:
- Write guest posts on already established blogs...
- Write your own articles and submit them to article directories...
- Get in front of a camera and create content that delivers value and allows others to actually see you...
- Create your own blog and post regularly...
Credibility Booster #3 - Show That You Actually Care
Although this should be a given, not everyone truly cares how their customers make out or are treated.
If you let people know that you have their best interests at heart and are willing to help them overcome their challenges, you instantly create credibility.
Suddenly, you’re not someone that’s just looking to make some quick money/commissions...
...you’re there for THEM.
Credibility Booster #4 - Social Proof
Make an effort to build your own tribe of subscribers and followers, both through e-mail and social networking platforms.
If you want to measure and show off your social influence, check out Klout to see where you currently stand and how you can improve your rating.
Final Thoughts On Building Credibility For Your Home Based Web Business
It may take a little time to build momentum, but it’s important to put forth the effort to build credibility in your market.
Taking the time to do so will dramatically increase the success of your home based business and overall reputation.
Steve Anthony is a top earner with several Internet Business Opportunities. Steve shares his 'tried and true' experience in making money on the Internet, and how is replacing his 9 to 5 job, and 30 years in the Construction Industry. Steve's passion is to positively impact tens of thousands of people who wish to replace their day job with a full time income the fastest way possible. He shares his true experience in his blog at http://steveanthonyinc.com/blog
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