10 Reasons Why You Dont Make Money From Sports Betting

By Author: Matt Lynch
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10 Reasons Why You DONT Make Money From Sports Betting

Globally, Sports Betting is a $3.2Billion Dollar a year industry. In the USA alone Sports Betting rakes in over $800M Dollars annually. The Majority of these Billions go straight into the back pocket of the Bookies and large corporations that invest in this mammoth industry.

This article will explain the 10 reasons why the average Joe LOSES MONEY betting on Sports and can get into a real financial mess + HOW TO AVOID THIS CYCLE!

The Gambling Cycle

Stage 1 - The Flutter

The average gambler will start out betting small. $50 here, $100 there, each time they win, they cash out and enjoy the profits. They then sit back just betting occasionally.

Stage 2 - The Hook

They then see a game they like the look of. This is what I call the Hook. They see something they think will make the game a sure win. This can be a star player out injured, a miss match of two teams, a poor run of form. It's anything that creates curiosity.

They then have a look at the odds. With the outcome they predict the odds are awesome. They cannot let this ...
... go by so they lay $100. It comes in so they now think they are on to something. $400 PROFIT!

Stage 3 - The Hunter

They sit again for a few days. This time they are LOOKING for the next big play. Still filled with the excitement and adrenaline they lay again. This bet is 80% of the time a mug bet. A Mug Bet is an irrational pick with the odds/potential return as the deciding factor.

If this bet wins the punter is hooked. If it loses they go back to stage 2.

Stage 4 - Upping the Stakes

At this point the punter has the opinion they are experts at sports betting. They increase the amount they bet, sometimes by a few hundred, often by a few thousand.

They have a sense of confidence that makes them see small wins as insignificant so they HAVE to bet big. Small numbers don't exist anymore.

The next game they lay a few hundred, say $800.
It loses.

Stage 5 - Self Confidence

Self confidence. They don't see the loss as just losing $800, they see it as losing $800 PLUS the $800 they SHOULD have won.

They now start to DOUBLE UP by working out how much they have lost - $800 of actual cashflow. They think they can make it all back on the next game so they work out the odds. Often they are prepared to bet the same amount they lost ($800) on winning it back. Either this or they work out the odds so that whatever they stake will return their loss. This can be $400, $800, $1500. They only see winning the money back.

Stage 6 - The Hole

If it wins they go back to stage 4.
But the next play loses. They are down $1600 now. This is not bankruptcy but it's a significant loss. They go back to betting a few hundred to build up the cashflow. These games lose more than they win so they are down £2400 and either owes the bookie or the bank, basically in a hole.

They now try to wipe out the debt on long shots, betting small on rank outsiders in the hope of a big win.
It doesn't come off.

Stage 7 - The Follower

They then start to look for tips in the bookies or from friends, colleagues or anyone that seems to be winning. They try to find out the general opinion of the outcome of games, betting on what they think the winners are backing.

The problem with this is that the people they are taking tips from are the guy they were 3 months ago, another average Joe who is at stage 3 or 4. Full of confidence and blissfully unaware of the cycle they are in.

These Tips will at some point also lose, when the friend, colleague etc graduates to the next stage.

Stage 8 - Professional Help

90% of the time the punters in distress turn to the professionals. The problem with this is the industry is saturated with handicappers who in reality are just average Joe's on the same cycle, just that the cycle has lasted a little longer.

Filled with confidence the punter rides his luck laying big on the back of the Tipster's predictions.

Stage 9 - Riding into the Ground

The 99% of the time the Tipster proves my theory right and falls into stages 5, then 6, then 7 too. The punter then in more of a mess than when he started, also shy for the fees the tipster has charged.

Stage 10 -Grand Finale
The punter is either in a big mess with the bookie or the bank and has to sell their home/car/jewellery to pay it back and go down the route of gamblers anonymous. This is because by this time they are CERTAIN that statistically after such losses a win is inevitable. Each time getting deeper and deeper into the black hole. This can pan out in many different and painful ways so I'll let you decide on the ending.....

How to Avoid the Cycle

Making you aware of the cycle is not meant to put you off sports betting, I have explained it to convince you to BET SMART and with discipline.

FACT: The average Joe CANNOT be disciplined alone. The cycle will kick in inevitably. Greed is a human trait.
This is why I recommend the professional services BEFORE you start. This doesn't take the fun out of gambling, seeing the handicappers predictions come in and the money that follows will feed your hunger. Not only this, it will make EVERY game interesting.

The average sports fan LOVES their team. They would DIE for their team, lose friends over their team. I'm not saying you will find every game this exciting but WINNING money replaces that.

You've just made your life 10x Better. You now have 10+ games to watch over just the one team you love!

Not only this but you are making a steady profit as each game ends. This pays for your sports package on cable. It pays for the beers while you watch. It pays for the Team Jersey you wear, Hell; it PAYS FOR YOUR SEASON TICKET!

Using a handicapper means that you have that safety net of discipline. They tip most games so you never have to bet alone. They win 80% of the time and you also have their Bankroll management guidance. They essentially tell you how much of your pot of money to place on a certain game. This spreads the cash risk whilst delivering the most returns possible.

Winning vs. Losing and the Rich Bookies.
Essentially risk, no matter the industry it essentially the same basic formula.

The odds are not always a true picture of the probability of the outcome. They are a measure of risk to the bookie and at times, have no bearing on anything whatsoever. Bookies will make a game look certain by shortening odds, just to make more money.

In betting terms, a bookie sets up a line in a sports book; in this book they decide on the probable outcome of the game. They then balance the book much like Betfair does today. They are prepared to accept bets at certain odds, providing the opposite outcome bets are covered too.

They sway the odds always in their favour and only accept enough bets to balance to books. Then no matter the outcome they will turn a profit 90% of the time. They pit punter vs. punter like a middleman.

Think about it. THERE IS ALWAYS AN OUTCOME in a game. Thus there is ALWAYS A WINNING PUNTER AND A LOSING PUNTER.

HOW HANDICAPPERS LIKE BRANDON LANG WIN CONSISTENTLY

The reason why Handicappers, GOOD Handicappers, win consistently is because they do it for a living. There is no way they can be in business 7+ years losing. They have been in the industry long enough to avoid the mistakes the average Joe makes.

They assess many different factors, odds, history, form, home record, away record, player form and many other factors to build a case for the outcome. Remember they have been around long enough to see patterns, see the mistakes the average Joe will make, see the underestimation of the bookies on certain games and also spot when the bookies are artificially influencing punters betting choices with the odds they set.

The cardinal rule of war is KNOW YOUR ENEMY.

Handicappers know the bookies, they mistakes they make and when they do they take them for all they have with their top plays like Brandon Lang's Odds Maker Errors. This is why handicappers SELL their picks rather than bet themselves. WHAT BOOKIE WILL KEEP TAKING BETS FROM SOMEONE WHO KEEPS WINNING BIG SEASON AFTER SEASON?

For a good handicapper it's better to sell these picks, the bookies never know the average Joe is using a Handicapper and the Handicapper earns a regular income without the risk of a bookie refusing to pay him.

None are better than Brandon Lang. The living legend that IS sports handicapping in America. His life story so far was portrayed in the hit film Two for the Money starring Matthew McCaunaghy and Al Pacino.
Brandon has been cleaning bookies out for years and still sells his predictions via www.platinumsportsbetting.com - He also posts a FREE pick video each day.

If you're new to sports betting or you are in any of the stages I went through above then I would advise you to spend a few minutes on PlatinumSportsBetting.com, listen to Brandons free pick video. 5 minutes listening to him will change your life.
He is on a level WAY above any other handicapper out there today and has been delivering consistent profit year on year.

In conclusion, I hope this article will leave you with pause for thought and you consider using a handicapper when you start sports betting as prevention is better than a cure.