123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

Email Marketing Techniques For B2b

Profile Picture
By Author: martin well
Total Articles: 364
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Email marketing is a great way to engage B2B leads. Here are some important tips to succeed in B2B email marketing.

1. The different types of content that can be sent through email are newsletters, alerts, help docs, case studies, eBooks, etc. While providing them an opportunity to download and read the content, marketers must also remember to provide for opt-in form-fills for continued delivery of such content.

2. Since marketing automation software is widely available, marketers can consider using one that is able to track website behavior and deduce lead intent. By understanding the lead intent and his buying stage, one can personalize email communications. This way, marketers get to proactively respond to prospect needs and can expect a positive response as well.

3. Personalization of email campaigns help in increasing the email open rate and considerably raise the click-through rates as well. Importantly, prospects are less likely to unsubscribe or hit the spam button.

4. Call-to-actions are an important aspect of email design. These small clickable buttons or icons must be placed in a visible ...
... manner so that the email recipient knows what to do if he wants to download or try out the demo offer.

5. Before sending email campaigns, it is important to test email design and layouts. In case videos or slides are shared, it is imperative to check if they are downloadable. Total size of the email has to be checked because over-sized emails are generally ignored or deleted when they are delivered. If embedding video makes the email undeliverable, marketers can choose to display screenshots of their product or offers.

6. Email marketing’s success factor lies in determining the email sending frequency. This frequency can vary depending on the industry segment of the recipient or the buying stage of the prospect. For those in the consider stage, marketers can choose to share case studies or video links that explain the usability/applicability of the product. For prospects in trial stage, emails with offers, demos and trials need to be sent on a frequent basis (weekly or fortnightly).

7. B2B marketers can consider using marketing automation software to automate email sending, creation of landing pages and email templates. Marketing automation solutions can:

• Create campaigns easily when provided with email lists.
• Track email campaign effectiveness.
• Provide web analytics to further enrich the understanding about the prospect.
• Engage the prospect with relevant content to sustain the interest shown.
• Provide reports on the emails sent such as opens, un-subscribes and click-throughs.

In conclusion, automated email campaigns can be efficiently executed and timed perfectly to engage (lead generation) and nurture B2B leads.


Also read on –
Email Marketing,
LeadTracker

Total Views: 218Word Count: 435See All articles From Author

Add Comment

Business Articles

1. Lucintel Forecasts The Canadian Residential Humidifier Market To Reach $234 Million By 2030
Author: Lucintel LLC

2. Boost Your Property’s Value With High-quality Driveway Installations
Author: Vikram kumar

3. Eco-friendly Expertise: Leed Consultancy In Dubai And Uae
Author: kohan

4. Best Travel Websites
Author: RishiHassan

5. Top 5 Essential Dog Training Equipment For Active Dogs: Harnesses, Crates & More
Author: Von Ultimate Dog Shop

6. Mindpath Technology Limited – Transforming Businesses With Innovative It Solutions
Author: Mindpath

7. What Are The Costs Of Charging At Public Stations Vs. Home Chargers?
Author: -

8. When To Diy And When To Call The Professionals
Author: Maria Marshall

9. Uniquemark Solutions: Your Trusted Digital Partner In Pune
Author: Uniquemarks

10. The Ultimate Guide To Optimizing Your Website For Conversions
Author: Peggy Police

11. The Advantages Of Using Walnut Shells In Media Blasting For Industrial Applications
Author: Kramer

12. How To Make Iso 35001 Documentation For Biorisk Management System
Author: Emma

13. How To Make Your Product Photography Stand Out
Author: Sam

14. Experienced House Removalists Brisbane | Quality Packing & Moving Services
Author: Sarahwilliams

15. Best Astrologer In Kacharakanahalli
Author: Astroservice7

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: