123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

How Franchise Software Helped Ice Bar Franchise Improve Communication And Brand Compliance

Profile Picture
By Author: James Taylor
Total Articles: 8
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

ICEBAR BY ICEHOTEL is part of ICEHOTEL, the world's first ice hotel. Located in the village of Jukkasjärvi, Sweden, and existing each year between December and April, the ICEHOTEL is entirely made out of snow and ice blocks taken from the Torne River.

The first ICEBAR BY ICEHOTEL opened in partnership with ABSOLUT VODKA in the original Icehotel in 1994. It is now a fast growing franchise with locations around the world.

As a fast growing franchise acting in several geographies, ICEBAR BY ICEHOTEL was spending way too much time sending out e-mails and keeping franchisees updated by phone – while tangled up in a franchise manual that nobody would read.

Most leaders in the franchise industry will agree that expansion and growth is a strategic imperative. But they will also agree that expanding while maintaining brand consistency and communicating effectively with franchise locations is enormously difficult.

More than just an ordinary bar, operating an ICEBAR BY ICEHOTEL requires that staff acquire specific knowledge in handling a bar fully made of ice. For example, unlike other bars that can call ...
... on handy men to perform basic repairs, the local staff will need to know how to repair ice that is broken or exposed to heat.

Also, staff members at each location are required to retell the unique story about the ICEBAR and ICEHOTEL to its customers. This places great emphasis on brand training and support.

Without a good franchise communication platform, the brand message had started to dilute and locations were becoming increasingly disparate.

ICEBAR BY ICEHOTEL became acutely aware of the need for a better way to manage day-to-day communications, provide franchise manuals, ensure brand compliance, and roll out promotions simultaneously at multiple locations in a timely manner.

For help in realizing an Intranet-based communication platform and revitalizing its franchise manuals, ICEBAR BY ICEHOTEL wanted to team with a partner that would bring not only expertise in technical environments and system integration, but also bringing a deep understanding of the franchise world.

Chainformation, a provider of software for retail, franchise and chain businesses was the logical choice. Over the past twelve years, Chainformation has provided franchise software for some of Europe’s most demanding franchise concepts and chain stores.

In just four months, Chainformation implemented a franchise software platform across the ICEBAR by ICEHOTEL franchise, including locations in Copenhagen, Istanbul, London, Oslo and Stockholm.

By implementing CCM, the ICEBAR BY ICEHOTEL network had access to a high powered Intranet that served as the network’s main delivery vehicle of know-how, business data and content, while improving day-to-day communication, franchise compliance, and brand consistency throughout the network.

Other key features of the franchise software platform include a media library with template design functionality of marketing materials, a sales reporting module, and digital franchise manuals.

“So much more than an Intranet, CCM is a franchise software platform that enables faster, role-based communication, encourages collaboration, and simplifies the use of critical documentation. Every ICEBAR BY ICEHOTEL location now has one single point of entry from where it can access franchise manuals, design marketing materials and report daily sales, all while receiving news and updates from the ICEBAR BY ICEHOTEL universe. With CCM, ICEBAR BY ICEHOTEL is better equipped to grow as a franchise,” says Anders Hall, Sales and Marketing Manager at Chainformation.

Chainformation also revamped the ICEBAR BY ICEHOTEL franchise manuals. The content for its franchise manuals had traditionally been managed manually in printed form. Every time there was a change to the manual, ICEBAR BY ICEHOTEL would send out a printed sheet to each franchise location – a time consuming process that limited the team’s ability to work effectively, and focus on creating a dynamic franchise concept. Instead, Chainformation developed a digital franchise manual which made for easier reading, and could be updated and accessed in real time.

By bringing all day-to-day communications and franchise manuals into one digital platform, ICEBAR BY ICEHOTEL would be better equipped to manage the franchise concept in real time. Equally important, a digital franchise manual would provide a foundation on which ICEBAR BY ICEHOTEL could build future expansion plans for new franchisees with limited ramp up time.

“With CCM by Chainformation, we have a truly global platform that combines our franchise communication needs and digital franchise manuals in a one-stop system. We are equipped for future expansion and growing with limited ramp up time. Rather than bombarding our franchise locations with e-mails and phone calls, we can customize the communication flow and share relevant content on a need-to-know basis in seconds,” explains Dan Hollström, Development Director at ICEBAR BY ICEHOTEL.

http://www.chainformation.com/eng/CUSTOMERSREFERENCES/ICEBARbyICEHOTEL.aspx

Total Views: 30Word Count: 752See All articles From Author

Add Comment

Business Articles

1. Boost Your Business With A Google Review Card
Author: Angus Carruthers

2. Virtual Answering Service - A One-stop Solution To Effective Customer Support
Author: Eliza Garran

3. Hybrid Floors At The Best Price & Premium Vinyl Flooring On The Gold Coast
Author: Eva Hill

4. Price Of Mg Hector Plus 7-seater In Chennai: An Exhaustive Review
Author: balaji

5. How Business Broadband Service Providers In Uk Are Catering To The Needs Of The Small Businesses?
Author: Julian Serle

6. Nylon Gear Couplings, Gear Coupling Manufacturer-supplier India
Author: spark coupling

7. California Agriculture: A Powerhouse Of The U.s. Economy
Author: peter main

8. Southern Agriculture In Tulsa: A Pillar Of The Region’s Economy And Heritage
Author: peter main

9. Agriculture Loans: A Crucial Financial Tool For Farmers And Agricultural Development
Author: peter main

10. The Importance Of Agriculture: A Pillar Of Society, Economy, And Environment
Author: peter main

11. Choosing The Best Seo Digital Marketing Company: Key Factors To Consider
Author: marly jackson

12. Best Curtain Cleaning Service In Noida - Fabrico
Author: fabrico team

13. Selecting The Perfect Living Room Furniture For Compact Spaces
Author: Nakoda homes

14. Indian Certificate Attestation In Qatar
Author: Helpline Group

15. Aircon Servicing Promotion In Singapore – Coolcare Aircon Deals!
Author: Coolcare

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: