The Importance Of Direct Mail

By Author: Anthony Casimano
Total Articles: 1
Comment this article

When it comes to marketing your business these days there are a lot of options you may consider, but like with anything in life there are better options to take as a pose to others. Marketing businesses takes skill, experience and knowing the most beneficial ways to do so, with the right marketing methods in place and being taken care of effectively you can triple your businesses income and clientele in a very short time frame. Many companies and businesses are failing these days due to the fact that they aren't utilizing all the most effective marketing methods out there, things have changed in recent years as people are marketed to in a much more personal manner, you literally have to get in front of people when they have nothing else around to distract them to have a chance of sticking in their minds. Marketing is hard there's no doubt about that but by simply labeling it as hard won't do you any favors you need to crack it open and start using new methods, this way you will be able to find the most effective marketing methods available and use them to your advantage for your business.

A lot of people have started ...
... using the internet as their main way to publicize their business or service, but they aren't seeing the results they were promised. The reason for this is that you can't simply set up a website and expect it to receive hundreds or even thousands of views, even with marketing efforts online it is very difficult to make ends meet. Where so many people have taken their businesses online there is a lot of competition for each areas of work, there are thousands of every type of business online now, for viewers and potential customers this amount of businesses is too overwhelming as they won't know which company to go with as there's so many businesses making the same claims. It's certain that the internet is a good way to market your business but only if you really know how to use it effectively and get ahead of your competition, but by no means is it the best way to market your business.

It's humorous that some of the more old fashioned marketing methods do still work quite well, one which works pretty well still is print. There are many types of print advertising, people use newspapers and local business listing books, then there's billboard advertising and other public area print advertising such as bus stops and phone booths. While those still work they aren't the most effective form of print advertising as although they get in front of potential clients they just don't seem to have the right affect on them. People take a lot more notice of printed advertisements when they are alone and don't have anything to distract them from the advertisement. One area of advertising that does get in front of its potential clients in an area where they are always alone and have no distractions is direct mail advertising.

There are a few forms of direct mail marketing and a lot of people get confused about them as they aren't quite sure if they come under the same category. Direct mail marketing is not brochures and leaflets those usually get thrown out right away, direct mail marketing is a lot more personal and professional. Everyone opens letters that have their name printed on them nobody throws them away, so imagine sending a letter to a potential client advertising your company with a dazzling design within its contents, and it's addressed to the receiver therefore they have to open it as they don't know who it's from or what it's about. They then have your advertisement in their hands given to them in a much more professional manner, they are alone and have zero distractions. This is one of the most effective forms of advertising around today as it eliminates all competition, distractions and hurdles, you get to advertise your business personally to each and every potential client in an area.

Any business owner that understands good marketing efforts should be able to look the points mentioned above and realize they have found something special which needs to be acted upon. Simply posting brochures and leaflets or even business cards just isn't as effective any more at all, people chuck those out straight away but they leave the pale envelopes till last and open them as they have their name addressed to them on the front. You can't lose your potential clients attention as they will be curious and suspicious about what's inside the letter, therefore they won't throw it away they'll keep it as it is addressed to them in a professional and warming manner.

There are many great benefits of using direct mail marketing for your business and there are many ways you can use your marketing efforts to make each time you mail out better and better. A lot of marketing success comes down to tracking, you must track your results each time and see what needs improvement and touching up this way you'll be able to get better results each time you send out a mail campaign.

Your direct mailing campaign can reach a target market each time you mail out as you could send out a letter to all your previous clients who you know are interested in your business or service, telling them about a new promotion or offer, you will receive many sales from this and totally revamp your business. All it takes is one mailing out to your previous and new clients and you can take in huge amounts of profit very quickly. Any good business manager knows that you must squeeze every drop out from each client to do good business, therefore using old clients and new ones for new promotions and offers is a sure proven way to take in more profits.

According to the United States Postal Service, 98 percent of consumers bring in their mail the day it's delivered, and 77 percent sort through it immediately. This means there are people who could be seeing your direct mail marketing campaign immediately who could potentially come looking for your business. Direct mail campaigns also allow you to target on a specific group of individuals who are most likely to want or need the products and services your company provides. This means a higher ROI than if you were to do mass advertising, like a TV or print advertisement. You can customize your direct mail campaign by addressing your customers by name and addressing their needs specifically. When you speak directly to your audience, they are more likely to respond. There are multiple options for your direct mail campaign that can fit your direct mail campaign needs. Choose anything from a letter to a postcard to a brochure, whichever way your message will get across the best.

Direct mailing will also be versatile and therefore you can personalize it. Not only can letters be personalized via mail-merging techniques, but you can use more informal language in writing your letter and you can direct your letter to the specific interest of the reader. The mail will come in all shapes and sizes, from simple postcards to multi-dimensional shaped mailers. The versatility of direct mail promotions also translates to affordability. You can adjust the quantity and complexity of a direct mail marketing promotion to fit just about any (realistic) marketing budget. This kind of visibility is a big benefit of direct mail promotions. One of direct mail's biggest advantages is its ability to make personal one-to-one contact with your prospect. Using carefully developed lists, you can target your mailings more selectively than you can with most other media.

A lot of people use the online alternative to direct mail marketing which is called email marketing, email marketing is nowhere near as effective as emails genuinely go in spam folders for many people and others rarely check their emails. People tend to delete any emails that sound in the slightest bit promotional, it can be successful for some people but you have to master the art of email marketing first in order to see any return from it. Direct mail marketing is much easier to utilize and many people would argue that it's much more effective. You get in front of your potential clients eyes and don't look promotion in the slightest at first glance as your advertisement is placed within an envelope.

Overall direct mail campaigns are an amazing way to utilize some of today's most advanced marketing methods, they are easy to manufacture as you can use direct mailing companies to do all the work for you, and you can reap in the profits and rewards. If you take your business seriously and want to expand and excel in these times, you must use direct mail marketing. Use direct mail marketing to boost your businesses profits and expand your business further out into the public eye in a professional, quality and high class manner, remember this isn't spam it's mail.

If you would like to contact Anthony Casimano to use his lettershop services you can visit either www.anthonycasimano.info or www.metrodm.net.

Anthony Casimano has been an expert in creative marketing and the public relations field for over 10 years, Anthony wanted to create a letter shop that made direct mail more reliable and cost efficient, as well as share his marketing skills with all industries.
Anthony has done so with MDM, and has translated those standards to many clients. Due to his experience in the industry on both ends, Anthony has transformed the way marketers approach direct mail by providing integrated manufacturing services that add focus, speed and value to direct mail campaigns.
His experience in creative letter writing through his own success is attributed to his philosophy of treating every job as his own.
www.anthonycasimano.info