How To Achieve An Effective Landing Page Design?

By Author: Smatkathy Green
Total Articles: 265
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The Internet is truly the ground of great potential of our time. The extent of online sales transactions are growing at an inconceivable pace and while prospects seams nearly endless, there is still great competition. If you fail to manage online presence in today’s competitive world, the millions of prospective customers will surf by your website without even spotting it. Customers today act smart and are aware of other alternatives available online. They evaluate and study your products and services alongside the others making it obligatory to know your competitor well in order to complete a sale whenever there is an opportunity. Here is where the Landing Page Design attains a vital role to play in the overall online sales and marketing strategies. This article is all about creating an effective landing page and offers indispensable tips and illustrations on creating a great landing page that works!

What is a landing page?

Technically speaking, a landing page is a web page consisting of the same fundamental elements as any other webpage and it is highly optimized with the sole purpose to Seal a Deal ...
... once a targeted visitor hits your website. A landing page is a key to any business selling products online, which asks the users to complete any specific task like buying something, filling out certain forms, etc. It is that page upon which the users actually land after hitting a hyperlink of any search engines.

Why you should create an effective landing page?

There are specific reasons as to why you should have an effective landing page. Generally people create good landing pages for increasing the conversion rate of their online visitors, i.e. to oblige you to complete an action. It could be anything; like, it could be the purchase of a product, a sign up for a free trial of a service or product, or possibly just to get an email address to be used for promotion and special offers. The ultimate goal is to get the visitors take the desired action. To achieve the highest conversion rate, you must keep on improving continuously. Keep on trying different strategies and monitor the results. It is only desirable to hire an experienced designer from a web design India Company to help with your design necessities effectively to take your online business to great heights.

Some of the most important characteristics of a landing page and tips to improve it:

A promotion drive may have different stages and reach possible customers through various channels. Once the campaign commences online, landing pages characteristically are the first chance you will have to interact with the users. The landing pages will appear after a user clicks on an online link. It is your first opportunity to convince the positive users to follow the course you have planned for them i.e. to purchase, subscribe, give input, etc. Hire a web designer would be the suitable choice when it comes to handling issues related to all your design requirements properly.

There are many characteristics of the landing page but a few of the most essential are discussed here to take proper care of:

Clarity: The landing page must be designed with a clear goal in mind. It is better to have more than one entry points if you intend more actions on the part of the user. It is not desirable to endorse or link to other pages of your site. Be very clear and straight on what you’re trying to measure, what is the desired result and when the conversion is considered a success.

Simplicity: Don’t forget that landing pages are designed and created with a clear cut goal in mind. They must not be distracted by providing them with irrelevant alternatives which cannot fulfill the desired goals. They must simply be led to the planned course of actions. Any distracted elements must be avoided and only the essential stuff should be on the landing page.

Consistency: The landing page must direct the visitor to the source leading to an ad or an email. If you announce of a special offer on a banner on your website, your landing page must also show the same offer. Building trust is the main focus here. The visitor mustn’t feel that s/he is cheated. This results in increased conversion rate. Having similar logos, colors, fonts etc. and generally overall look and fell is also good for making users fell they ended up in the right place.

Right Information: Compelling the visitors to take the desired action requires that any of their queries are immediately satisfied. It is least desirable to have very little information and incomplete references to important information on a landing page. Make sure that the visitors find what they are looking for on the landing page to realize what is there for them and you give them what you want them to take!
Flexibility: The landing page must make it painless for the visitor to convert any offers or choices into a decision at any time. Conversion exits should be placed above the fold for the ease of the visitors and at every scroll-and-a-half of screen space. Visitors can be skeptical for purchasing something they never have known or even tried. It is better to have some exit strategy like a guarantee that you can get your money back, etc. This can increase the conversion rate if the visitors feel safe on your landing page.

Trust Building: Incorporate testimonials, third party trust and security certification like VeriSign, Better Business Bureau, etc. for building trust among your visitors. You can also share user testimonials and reviews of your services, products etc. If you have the market leaders as your clients, there is no better way than listing them on your landing page to build trust!

Conveniently Placed Conversion Buttons: The reaction of a human brain and eye to a web page can be followed using the Eye-tracking technique. But it is highly desired that you place the most important elements – the conversion buttons – in the exact areas. There’s a good logic why most of the conversion buttons are placed on the bottom left of the landing page – that is simply the place we look first!

Right Colours: To use enticing colours for the visitors will vary for different sites. It is choosing the right colours that will draw in more traffic. Colours actually set the viewers’ mood and tempo and influence their actions. It also sets the right ambience of the landing page. So, choosing the right colours for the effective landing page is very crucial.

Author:
Smartkathy writes about how to get a successful landing page design, benefits of hiring web design services and how a web design India company can help with the requirements effectively. She also liked to share information about latest web design trends.