Make Your Website Like A Flashing Neon Sign That Attracts Visitors Who Cannot Stop Purchasing

By Author: Peter Lawless
Total Articles: 92
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Maybe you think that having a website that encourages people to buy from you costs a fortune and that making it easy to find is only for the big guys!

Think again! This article demonstrates how easy it is, with the correct approach, to have your website attracting lots of people who want to buy from you - and they will. If you have the time, what you will learn here you can do your self - if not, we offer phenomenally low priced, but highly effective workshops to get your website noticed and bring in the cash for you.

Once I was browsing the Internet looking for a laptop shade. It is a special widget to enable you to actually see your laptop screen when you are using it outside in the sunny weather - yeh, I know rare enough in Ireland ! But, being a non-native English speaker, I did not know the exact name for it at that moment and I was trying various keyword combinations, such as laptop screen protector, laptop foil, prevent sun shine laptop, use laptop outside etc. And I couldn't find what I was looking for.

Anyway, there are just few companies that sell this device and fortunately, I found one of ...
... them after typing in laptop screen outside desperately. Browsing the pictures of funny black gadgets stuck to the screen, I already saw myself sunbathing at the beach during my most busy working hours.

But I didn't buy immediately. For some reason, even though they had what I was looking for they did not create a compelling reason for me to buy now. Thus I sneakily picked the keyword laptop shade they used on their website and continued my search in order to find something that may or may not be better.

I did not end up buying from them, though they had half of it right - I found them. But the website itself was boring; it talked about them and did not create in me the warm feeling that I wanted their product.

Can you honestly say that your website creates an irresistible urge for people to buy?

Why More Visitors Will Buy from You

So who exactly are you trying to sell to? Who is looking for your equivalent of a laptop shade? A young, fashionable lady eager to look well at every moment (well, I'm not, but), or Mr. Sayso, a builder who does give a hoot about what it looks like, he just needs to be able to use the flipping thing outside without it giving up on him when a dollop of cement hits it!

In fact, they might be both really interested, but to address their individual concerns and desires adequately, pick just one of them and try to attract THEIR senses and create an emotional momentum that will appeal specifically to THEM.

So close your eyes now and think. Who is looking for your products? What kind of person is most likely to buy one of your products or really want to contact you for more information? Who will buy even more than one? After all, who is prepared to pay their money for your products, because they can instantly see the value and emotional attractiveness that your offering gives them?

Having done this exercise, there is time to think of the content of your website. It is recommended to pick just one page that will be dedicated to one particular group of people looking for one particular product. As this will be the page where your potential customers will land from their Internet search, we call it a Landing Page.