Keep A Sharp Focus During Video Production And Editing

By Author: Maria Gini
Total Articles: 505
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When you set up a training video production schedule you should keep in mind not only the people you are aiming to train but also what are the specifics of the training program. During the training video production you should ensure that the content matches the level of expertise or experience of the personnel being trained. When you tell them something they already know not only have you wasted expensive footage but may have lost their attention for things that they don't. On the other hand, if you start off by talking of the nitty-gritty of things that they may not be familiar with or have never had to deal with, you would be talking over their heads. The whole purpose of the training video production will have been defeated.
An excellent way to gauge the efficacy of the training video production would be to conduct assessment tests before and after training for awareness programs. Video production and editing need a very sharp focus to keep costs low and yet achieve ...
... the desired results. This is especially true where the same content might be needed for different target groups. Smart editing would ensure that only relevant portions are used and where necessary a portion may follow a different narration.
For example, the marketing team needs to understand the nature of the product and how wide or deep a product range is. They don't need to be exposed to the portions of the training video which deals with the production process. Yet when shooting for the video training production you would be well advised to include footage of the production processes of the company to train those involved in production. Astute editing at the video production and editing stage will ensure that a sharp focus is indeed maintained.
Just remember that if the video production and editing is not slick then the entire purpose will be lost. People are exposed to so many kinds of videos for so many reasons that their attentions tends to get switched off when they encounter videos of indifferent quality.

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