Getting Your Testimonials

By Author: karen grahams
Total Articles: 42
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I'd think that the majority of companies know that testimonials are a great way of generating sales, improving all your advertising and applications of commercial printing, and improving interest in your company. But what a lot of companies aren't as sure on is exactly how to get those testimonials.

If you want some strong testimonials you need to go about getting them in the right way. Exactly how can vary depending on the company, and the customers you're talking to. Try out a handful of strategies to figure out which ones work best for you.

The first is to be upfront at the beginning of a service that you'd like to potentially get a testimonial from a customer. One of the advantages of this style is that they know what you're hoping for and so they'll be careful to watch the job you do, and provide better answers for what they liked about you.

The next method is the exact opposite. You wait until after you've finished whatever your job was for them before asking them if they'd be willing to provide you with one. With this method you don't have to worry about potentially ...
... putting the person off by asking them before the job is done, but then, you also risk them not paying as much attention to the type of job you've done.

If you know you have a big marketing push coming you can get a list of your more loyal customers and call them right then to ask them to give you a testimonial. Just tell them specifically that you're about to design some brochures or postcards and you wanted them to give you a quote.

With this method of getting the testimonials right before you design and pay for commercial printing, you benefit from knowing what you're focus is going to be. For example, if you want to promote something specific about your business you can ask for a testimonial dealing specifically with that area, whereas if you're getting your quotes from people long before you actually design your marketing you might get quotes that aren't as useful to you later on.

Sending out a general survey is another method for getting testimonials. This method allows you to target a larger pool of people, but because you aren't talking to them in person the answers are going to have to be more limited. You have to decide your questions ahead of time and you can't ask someone to elaborate more since you aren't there when they answer.

Each method has its own strengths and you might end up wanting to use multiple types to get the most diverse pool of testimonials that you can. Given the strength a testimonial adds to any kind of marketing you should go to all the effort you can to generate as many of them as possible.

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