123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Marketing >> View Article

Marketing: Don't They Realize It's Beneficial For Them?

Profile Picture
By Author: Peter Lawless
Total Articles: 93
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Sometimes even convincing your nearest and dearest, to do something, you know will benefit them, can seem impossible. Now try doing that to strangers! That is what marketing seems like to most business owners. So do you do it? How do you create your message? By questioning existing customers who are similar to the ones you are going to market to.

I am sure you have all heard how people learn things. The law of tell, show and involve;

1. If you are told something, you might remember 1-2%.
2. If you see something, you will probably remember over 10%.
3. However, being involved in a situation, the chances are in excess of 50%.

We are after all the sum of our experiences.

So let's take the nearest and dearest theme. We all know that fire is hot; it can burn you and is dangerous. But do small children really understand this. So we tell them, we even shout at them, but they just don't get it.

We bring them up to a fire and show them the crackling logs, and how they are burning, and tell them it could be them.yes, some recognition of danger!

So we need to involve them. Now ...
... please do not go and ram your two year old child's hand into the fire. Demonstrate to them; show them how something goes from cold to warm, and then to hot. Let them feel the stages. Gradually build it up so it is too hot to touch.

They have been involved they understand it.

Marketing is very similar. Once you have an idea how someone is going to react to a message, you need to involve them.
How do you create the message? Through questioning existing customers who are similar to the ones you are going to market to. Find out what they react to, what they want, and how they go about buying things.

And base your message on that. So how do you involve them? Certainly not by telling them what you do, or even shouting it. Remember, they just don't know they want it yet.

So ask them a few questions, get them to relate to their own problems, issues and desires. Get them to commit to an action; it could be as simple as signing up to a newsletter, where they can start to build a level of confidence in what you do. A car sales person will bring them for a test drive.

The more you do for that person, they more they will trust you and respect what it is you have to offer. After all, all you have done is modeled what you did really well for one customer, and helped others understand the enormous benefits of doing the same them selves.

Bottom line, is don't assume that your prospects even know how great your product might be, involve them, and they will end up telling you why they want it.

So good luck with finding our where you really add value to your customers!

Total Views: 157Word Count: 503See All articles From Author

Add Comment

Marketing Articles

1. Building A Brand From Scratch The Ultimate Digital Marketing Playbook
Author: Socnity Media

2. Top-rated Digital Marketing Agency Serving California
Author: Technothinksup Solutions

3. Location-based Marketing: Revolutionizing Digital Strategies
Author: Infinity Web Solutions

4. Best Seo Services In Delhi
Author: Anurag Ranjan

5. Voice Search Optimization: Tips And Benefits For Businesses
Author: Brandrisic Media

6. Top Creative Event Wall Trends You Need To Know In 2025
Author: richard

7. Ai-powered Personalization: Revolutionizing Customer Experiences In Digital Marketing
Author: saibhang

8. How Lighting Can Transform Your Interior Spaces
Author: alpha design lab

9. Exploring The Most Profitable Types Of Plr Digital Products To Resell
Author: BuyQualityPLR

10. Sustainable Architecture: Designing For A Greener Tomorrow
Author: alpha design lab

11. Website Design Company In Oman
Author: sreya

12. He Best Digital Marketing Agency/company In Dwarka?
Author: Aditya

13. Short Link Scan: Revolutionizing Url Safety And Transparency In The Digital World
Author: Sujay Gain

14. The Ultimate Checklist For Selecting Eco-friendly Machinery Oil
Author: nikita

15. Top 10 Social Media Marketing Tips For Small Businesses
Author: Jeniqs

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: