Mtailing – That’s Mobile Retailing For You

By Author: Kelly Burby
Total Articles: 349
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Technology reinvents itself sooner than expected. Computers, for example, were still in the row to be employed to its limits and in the mean time, the world met smartphones, the-PC-in-pocket, with every possible feature to replace the general purpose use of desktop computing. It just happened unpredictably like many other technological changes. But, the changeover has been welcomed by everyone who understands the advantages of smartphones. Many companies are still at the stage of planning to extend their business on the internet, and now they are exploring more ways to earn revenue if they also go online through smartphone platforms. They see how easily consumers can place orders for their products and how simply they can provide discounts, offers and other services on purchases through mobile based shopping stores.

Mobile technology is slowly yet constantly taking over other technologies. It is leaving no scopes for desktops or laptops to be used at individual-user level in the future. mTailing (Mobile retailing), in this context, is anticipated to grow by leaps and bounds. Mobile platforms can add a cutting edge to ...
... brick and mortar businesses engaged in retailing. Mobile based retailing, or what we say m-Retailing / mTailing / Mobile Retailing, can offer effective and lucrative means to brick and mortar stores.

Now, there are many retailers who want to leverage their business on to the mobile platform to make their business more profitable. So for all of them, the good news is that there are too many things happening right now in the mobile retail world. Mobile retailing offers a unique opportunity to physical retailers and product manufacturers to shape how consumers experience these new technology possibilities. Mobile retailing makes life easier when integrated into the shopping experience, e.g. self scanning and mobile payment. It helps consumers obtain stuffs they want more quickly. Even simple services in which consumer can make shopping list help in managing lives better. Consumers are able to make good choices when they have right and instant information and tools at the right time. An extended mobile based retail shopping store lets consumers pick out those products that are arrayed with values, e.g. health and wellbeing, ethical choices and respect for the environment they live in.

Mobile retailing is good for businesses. Retailers and product manufacturers can increase their sales by using mobile technology helping consumers easily meet their needs related to product information and services. More and more relevant information increases the chances of sales. Mobile retailing can be a useful way of increasing customer satisfaction and loyalty. If your business meets the demands of the consumers, the reward is increment in sales. Mobile based retail shops allow the consumers to have a personalized shopping experience. It helps retailers meet consumers’ needs even better. Digital services add value to physical products and consumers require less time for shopping.

Retailers need to understand the strategic role that mobile based platforms can play in their businesses. They can derive maximum advantages if they assemble a right mix of people to execute their strategy. When implemented with a reliable plan, with the support of mobile application development consultants, retailers can have a brand new style to sell their products.

Mobile retailing applications can offer a wide range of benefits such as coupons and extended packing (additional product information), increased loyalty and satisfaction, in-store navigation, product availability, self scanning, self checkout, mobile payment, advertisement & promotion, shopping list and store location.

The more time people spend on smartphones, the more expectations businesses see around mobile capabilities. Innovations keep on making earlier inventions worthless, but it is pretty much clear that brick and mortar stores are going to derive unexpected benefits from mobile based retailing applications.

For more info about application development for smartphone visit Rapidsoft Technologies.