Six Things Needed For Better Web Design In Philadelphia

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Across the internet there is a mass quantity of information and content on websites, hoping to gain visibility and web traffic. With the internet there is a definite quantity but a lack of quality, especially with web design. SEO techniques and tactics can and do get implemented, but if the actual website is not well organized, attractive or user-friendly, first time visitors will not become second time visitors and definitely will not become customers.

The market in Philadelphia is competitive and for businesses’ websites to thrive, these are six essential tools for web design that can create a positive user experience:

1. Attract Visitors With Landing Page


The landing page of a website is the most important for creating a positive first impression. This is where Philadelphia visitors need the key information that tells them why this specific brand, company or idea exists and is relevant. However a thorough and extensive explanation should not be provided on the landing page—all messages should be concise and in the case of online web content, less is more. ...
... The web design should account for the number of words, use of headings, bullet points as well as internal links that could potentially get clicked.

2. Create Standout Conversion Headings


Back when society relied on newspapers for information, it was the headlines that caught people’s attention. The same theory is behind conversion headings. In Philadelphia there are several brands, ideas and products that want to generate significant interest. Conversion headings with the main selling points are more likely to gain web traffic since they show up and are read even before the user has made the decision of whether or not to click. Keywords are important for conversion headings and should give users the impression that the website they are entering employs useful and engaging web design facets.

3. Utilize Bullet Points


Since visitors do not want to view websites that have blocks and blocks of never-ending text, bullet points are strategic in breaking up the page. However it’s important not to overload on the bullet points either—if there are just ten bullet points listed in a row then all the visitors see is a list. The web design tactics should also account for relevant internal links and bullet points can be strategic in getting clicks for these. A national or global company can target its Philadelphia audience by creating a internal link specifically designed for Philadelphians.

4. Reinforce with Call-to-Actions


Call-to-action statements can simplify the overall message. Although certain ideas and concepts are multi-faceted, there is always a main point, which can then be transformed into a strong call-to-action. A strategic web design plan employing call-to-actions, more than once on a page, is more likely to communicate effectively. While functioning in the competitive Philadelphia market is difficult, focusing in on those key phrases and buzzwords will get the intended message across.

5. Consider SEO and Sales in Copywriting


Websites typically have two main goals with web design planning--SEO and Sales. Without SEO copywriting the rankings will not be there and web traffic will not come. Without sales copywriting, visitors will not be compelled to make purchases. The Philadelphia online market needs to be aware of the SEO and sales intertwining relationship. If keywords can get high SEO rankings but do not represent or reflect the product being sold then they are not keywords. Conversely if keywords are specific to only the product it doesn’t automatically mean SEO techniques can help increase revenue.

6. Add Social Buttons, Video and Contact Forms


If website visitors are engaged they will want to share their findings across social media platforms. This is the best type of free advertising for companies and businesses because it’s likely that visitors will share with more people from the target audience. Therefore the web design needs to make sharing easy and include visible social buttons from all popular social media including Facebook, Twitter and Linkedin. Philadelphia businesses can especially benefit since many online trends are localized to people in a specific region.

Hannah Alexander is a freelance writer at Boomtown Internet Group. For more information about Web Design Philadelphia and Philadelphia Web Design please visit us on the web.