The New Economy:resistance Is Futile

By Author: Ronnie Mack
Total Articles: 16
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The economic times are shifting. You can feel it, see it, sense it and concerned about it. These times feel a little different than in past years. Today, we must compete for energy, jobs, education and economical well-being on a worldwide basis.

Gasoline, home heating oil, diesel, food, and education costs are all skyrocketing. The housing and financial meltdown is taking its toll on the American public.

Perhaps you may be one of the many hard working taxpayers who's been impacted by this silent recession. Look at these disturbing trends with Corporate America.

At one time GM had 60% market share in the United States. Today it is approaching a mere 20%. General Motors, the once mighty giant, cannot even compete on its own turf! This company saw the competitive changes 30 years ago, however, arrogance and corporate greed blinded the executives to examine this new economic threat. The result: tens of thousands of American jobs lost, many of them manufacturing positions displaced to third world countries.

Take a look at Exxon. Here is an American founded company that continues to generate huge profits. ...
... In 2001 Exxon's annual net income was $15B. Year 2007 was over $40B! That is more than $1300 per second in 2007.

Yet, we continue to see the pinch at the pump.

Corporate America's sole focus is opening more markets, increasing market share and generating as much profit as possible regardless on the impact of America.

This has been the American way. The American legacy. The strongest economy in the world. Does this type of economy offer hope ,opportunity and security for you?

If not, then there is a new economy. One where you call the shots. One where your success is under your control and not in the control of an executive earning $25,000 a day.

You can start you own ecommerce business. Certainly you have the ability to develop an idea, product or service that you can market to the world. There are over 1.3B internet users on a daily basis. This is the mother-of-all markets.

This is the new economy.

What do you need to get started ?

A huge bankroll ?

Expert knowledge in e-commerce?

Computer Wizardary?

Those advantages certainly help but they are not required. Many people earn $40K-$100K per year on the internet. Yes, it's not easy but it is possible !

What are the steps ?
1) First, get familiar how an internet business works
- What is required to setup, execute and launch my internet business?
- What is a web host provider?
- What is a merchant account and gateway provider?
- What is a shopping cart?
- What is SEO?
- What will be my monthly total costs?
2) Second, Develop a plan with a reasonable schedule.
- Set aside time for research. Are there similar ideas out there?
- Evaluate the competitive landscape.
- Subscribe for a low cost competitive analysis probe researching your potential product's market worthiness.
- Analyze your keywords and quantify how many competitors optimize their site for your keywords.
- Do some corporate intelligence work. Extract your competitor's keywords from their site.
- Nail down your business identity (biz name, location, domain, logo) etc
- Set up you business office (telephone, mailbox, EIN number, insurance, business cards) etc.
- Decide which business entity is best suited for you such as a sole proprietorship, LLC, Partnership or Corporation
- Launch your Web Site design, development and integration
- Initiate Marketing campaigns... yep, you have to attract clients!
3) Third, Understand the necessity to nurture and sustain your business
- Is it absolutely essential to have a sustaining program that understands the heartbeat of your prospective clients so your business will grow and mature.
- Your potential customer marketing sweet spot will fluctuate and change over time.

Next, you will need to explore the service provider landscape for the required services you need such as selecting a Host Provider, Merchant Account and Gateway provider.

Go ahead, search for Host Providers or Web Hosting and you will see over 2 Billion results returned, combined for MSN, Yahoo and Google !! Wow !!!

Not to mention , Merchant Account Providers. If you envision your business will accept credit cards through your web site you definitely need a merchant account provider and a gateway solution. Go ahead, do another search for Merchant Accounts you will see an additional 20 Million or so responses combined for Yahoo, MSN and Google.

How can you sort out the good from the bad, who offers the best fit for your business and who provides the best total costs?

So, how do you compare these solution providers ?

Well, if you have the time and energy you should :

1) Check the provider's business standing.
- Analyze what the Better Business Bureau states about the profile of the company.
- Also, check to see if the company discloses a business telephone number and a business address.
- You may be surprised how many providers do not !! Why ?
2) Get a sense just how popular the provider is .
- Visit Alexa.Com and Quantcast.Com. You can get a darn good perspective who drives the most traffic. The premise : The more traffic the more popular the site !
3) Compare the costs. Yep, you bet !
- However, you need to do a deep dive on this one. Don't take at face value the website catch-ads!
- Make sure you understand the setup fees, annual fees, monthly fees, contract and cancellation fees. These providers can be very creative with fees and bury them in the fine print , especially in the Merchant account realm !
- Be especially wary of lowest rates and will beat all other rates declarations !
4) Compare value. Compare what you get for the price you are willing to pay.
- For instance, when selecting a host provider you should check just how much you are paying based upon your disk allocation and bandwidth allocation. You may be shocked at the relative costs. This can be a real eye-opener !!

If you have an idea for an internet business we can teach you the essentials of e-commerce, support your web business needs and sustain your business without spending an arm and a leg.
Aren't you tired of your present situation? Change it! If you don't, you can be assured the gentlemen earning $125,000 per day will continue to change your and your family's economic situation.
Check us out. We can help.