Defining Yourself

By Author: karen grahams
Total Articles: 42
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When you open up a new business the first thing you'll be doing is defining who you are to the public. This is the biggest step towards developing your customer base and establishing an effective brand name.

What exactly goes into defining yourself?

First you need to look at exactly what your business is and what your goal with it is. Each business is going to have a different focus and reason for being opened. This is the basis for the message you'll be sending out to the world.

Take the original Wal-Mart. Their mission was obvious: give people affordable merchandise for less than the competition. That was why they were opening that store, and that message was the focus of all of the color printing they had done to advertise themselves. It was also something the people in their area wanted, and helped establish their firm base.

Once you know why you're opening up your store you'll know what kind of message you need to send to people.

After you have that defined, figure out exactly who the people are that you'll be trying ...
... to send that message to. Odds are once you know who your customers are going to be you'll tailor your message to help fit them even more.

Now comes the time to figure out the format that you send your message in. You know the message and you know who you're telling it to, but you need to figure out what the best style is for getting it to people.

Will direct mailing be the best way to address your audience? Maybe you need to have some catalogs printed up to handle the wider pool of products you intend on selling. Or are your services long enough that a brochure will best explain everything you do?

Take a moment to study all the different styles of color printing open to you. Find a good printer and see what they can do and figure out what all the options are that are open to you.

Finally, the implementation is also as important as what is being implemented. If you did go with direct mailing, you'll likely need to send out multiple batches of advertisements rather than just one.

You might need to hand out brochures to multiple places in order to get the best attention for your advertising. If you know ahead of time how to implement your message you won't have to worry about having spent money on a message that didn't quite make it to the people you were hoping it would.

With the proper research and the proper understanding of what goes into a strong company, you shouldn't have any problems defining who you are to the public and letting them know how you can make life easier for them.

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