Improve Your Advertising

By Author: karen grahams
Total Articles: 42
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Want to get the best possible results from your commercial printing budget and send out some knock out advertisements that will get you results?

Kind of pointless question, I know. After all, who doesn't want to make their marketing dollar go the farthest it can? Well, here are some tips to ensure that your marketing will bring in the business you're hoping for.

When coming up with the focus of your advertisements, the first question you should be asking yourself is what do your customers want. This isn't about you. If you're designing advertisements to appeal to you than you aren't focusing on who your real target is.

Part of this amounts to understanding exactly who your target is, as well as understanding what it is that makes them happy. If you don't know what it is that they want then how can you offer them it? Here is the first step towards any great marketing push.

Once you know your customer, take a moment to look at yourself. A strong company is going to have a strong brand name. Your job is to make sure that your advertisements are ...
... accomplishing two things. Number one, they have your brand name prominently displayed to ensure that people will easily be able to connect your message with your company. And number two, they help to continue shaping that brand name in order to ensure it stays ahead of the competition and remains a mark of success in the industry.

A lot of time needs to be placed in making sure that your brand name is visible and well handled in your commercial printing. If people like your ad you want them to be able to immediately realize who it is that they're looking at. I've seen interesting ads before where the company seemed to forget to mention who they were. Sure, the ad caught my eye, but I walked away without knowing who put it up. That company didn't get any additional business from me.

Lastly, be sure to make your ads a quick read. Most people aren't going to take five minutes out of their day to thoroughly read through an advertisement. They'll glance over at it, and all you'll have are those few seconds to catch their attention. And once you have that attention, you'll still only have a few additional seconds to make your pitch before they'll be on their way.

Be sure that all the important information is readily available and easy to find. All it should take is ten seconds for a person to understand everything your advertisement is saying. The longer they need to look at it the less likely they are to do so.

Follow these tips and you'll notice a jump in the quality of your advertising, along with a jump in the business those ads get you.

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