123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Search-Engine-Optimization >> View Article

Do Your Own Seo

Profile Picture
By Author: Daniel O`Connor
Total Articles: 14
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

How is your website optimized? Is it set up to be spidered by the search engines, or have you been letting things slide recently?

I`m forever looking at websites and grumbling to myself about how much better they could be. Always looking at things like title tags and wondering why the webmaster couldn`t be bothered to do just a bit more to make it more attractive to the search engines.

But that`s the way it goes, isn`t it? Before I point out the proverbial HTML splinter in Website X`s eye, maybe I should first get the beam out of my site`s eye. It`s always difficult to be objective about things we`re close to.

I`m going to give you a couple of really easy tips to help the SEO (search engine optimization) of your website.

SEO is what will help your site get good rankings when people go looking for things on Google, Yahoo and the rest. It could make the difference between someone skipping right over your site (or even not seeing it, because they don`t go down the list far enough to reach you), and getting a click through to your site.

1. Give your website pages titles the search engine `spiders` ...
... can understand

I`m as guilty of this as anyone. Which do you think a search engine will rate more highly when it`s performing a search for the phrase `marketing newsletter`:

A) websiteX.com/marnews.html

or

B) websiteY.com/marketing-newsletter.html?

I know, I know, how obvious does that sound? But it`s something I didn`t get around to changing on my site until recently. It`ll be a bit time consuming and boring changing however many page titles you have, but do this for your website, too. It`s worth it.

2. Think about Metatags

Metatags are not the be-all and end-all of SEO, but are still important enough to spend time on. One of the many jobs they do is to tell search engines how to show your site when it appears in the results pages.

The `description` tag helps with this. Take how eBay is displayed in Google`s results. The top line is the clickable link. What`s beneath that is the title. In eBay`s case, it says `Buy and sell electronics, cars, clothing, apparel, collectibles, sporting goods, digital cameras, and everything else on` Sounds like a good description of the site, right?

Even so, the last bit of eBay`s description gets chopped in full flow. You only have around 100 characters to state your case before the Ellipsis of Death cuts you off and I also have been guilty of ignoring that in the past.

My site`s description tag used to go on and on (and on) about what I did, what services I offered, desperately trying to stuff in as many keywords as possible. And, inevitably, it got chopped off half-way through my big sales pitch.

Not only was it too long, it was incredibly annoying! I wrote it to focus on the word `copywriter` and get noticed by the search engines, but overdid the persistence factor! Check out my website - link below - to see how I`ve written it now.

This is the HTML you need to to write your description tag. Don`t forget to add `` brackets around everything:

META NAME="DESCRIPTION" CONTENT="Your content goes in here."

Happy SEO-ing.

Total Views: 204Word Count: 536See All articles From Author

Add Comment

Search Engine Optimization Articles

1. Mastering Seo In Auckland: The Key To Digital Success
Author: Top Rank Digital

2. Technical Seo Checklist: Fixing Errors That Hurt Your Rankings
Author: Harry Sazos

3. How Can You Profit From Hiring Experts At Seo Marketing Firms In New Zealand?
Author: Top Rank Digital

4. Seo For Tradesmen: A Comprehensive Guide To Growing Your Business Online
Author: Captivate Designs

5. Property Management System Vs. Manual Management: Which Is Better?
Author: Booking Master

6. Get Stunning Presentation Folders Printed – Custom Templates & Fast Printing!
Author: Maruti Khapare

7. Your Website Performance With A Powerful Seo Optimizer & Keyword Rank Checker
Author: EliteSiteOptimizer

8. Digital Marketing Strategy For 2025: Innovative Approaches For Growth
Author: Niveditha Jain

9. Affordable Search Engine Optimisation Packages Uk: What To Look For In Budget-friendly Seo
Author: Cartoozo

10. Top Budget-friendly Marketing Agencies In Pune
Author: swapnil majgaonkar

11. Free Ebooks And Seo: A Strategy To Boost Your Website Ranking
Author: Harry Sazos

12. How To Use Social Media To Market Your Real Estate Investment Business
Author: SEO For Real Estate Investors

13. Digidreamers: Elevate Your Brand With Digital Marketing
Author: pallavi kale

14. Introduction Of Seo
Author: Kamal Batra

15. What Services Should The Best Seo Company In Ahmedabad Offer?
Author: StreetMedia

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: