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Cheaper Handsets Is The Demand Of This Season
There are many customers who look for a outstanding gadget but want that gadget at a very minimum cost. All the major mobile manufacturers are concentrating of creating high end smart gadgets also at a very low price which is actually the demand of this season. And such a strategy could turn around the prepay market. The CEO of O2 Ronan Dunne and the CEO of Car Phone Warehouse, Roger Taylor has stated that more attempts should be made by every one for bringing reasonable smart phones in the mobile market. Dunne also stated that he has observed the rising demand for the data use among thousands of customers and want to access those features as soon as possible.
Dunne also said that the market requires more entry-level gadgets and moreover other than prepay and post pay they would also offer more competitive deals which would result in increasing the sales.O2 has signed a treaty with Huawei for selling its £79.99 soar Y100.Dunne wants to produce outstanding handsets although from sub-£100 so this is the reason for signing a deal with Huawei.
He also said that at present there are not enough devices at a very reasonable ...
... price so manufacturers should focus maximum on creating the gadget for £300-£400. According to him this business is full of choices and there are so many customers that use only expensive smart phones but every customer would not purchase the gadget at £500.
The dealing with Huawei would definitely give birth to the reasonable handsets. Telefonica Group is on trial and wants the manufacturers to give out some scale. Also the South American Business cannot provide high end phones so they try to give orders to the manufacturers in volume so that they would give lower price points. Taylor also stated that more stress is given on the cheaper handset is to boost the prepay market. He also stated that year on year the segment has fallen down between 30% and 40% and a catalyst is required for regaining the prepay market. So all bigger player of the market should eat their pride and targeting their aim of producing high end gadgets which are good but are very cheap.
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