Brand Protection Against Counterfeiters With A Pragmatic Approach

By Author: Alice Coope
Total Articles: 213
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Consumers who are unaware of the repercussions of fake goods purchases will not consider buying a duplicate perfume bottle at half the price as illegal or condemnable. If only they were aware what effects these counterfeit cause, they would perhaps think twice the next time they decide to buy a fake product.

The use of fake medicines, cigarettes and batteries increases the mortality risks. A country’s security is at stake when defective microchips are used in their computers for carrying out critical operations. The aircrafts that are used for commercial and military purposes endangers the lives of innumerable people when duplicate parts are used. The U.S. Senate Armed Services Committee has confirmed the high influx of counterfeit electronic components in the U.S. weapons and navigation systems.

The regular customers who favor counterfeit goods for spending a few dollars less are not completely aware of how these counterfeit products can cause adverse effects to the environment. They do not realize how the efforts of the genuine manufacturers are wasted and revenues are lost. Even if the customers are unaware ...
... of the larger picture you can estimate the kind of losses that you will incur when your genuine products are either replicated and sold or are found in the gray market. While the customers are indifferent about the use of counterfeit products, it is an impossible job for the manufacturers to establish the genuineness of the sold products and prevent the fraudulent operations effectively.

Nonetheless, adequate action must be taken to control this activity. This can be done by investing in a competent anti-counterfeiting solution that can help you identify the main sources by constantly tracking their activities on online auction sites, B2B sites and 3rd party sites. The solution provides you with accurate and consistent pricing lists, discounts and quantities sold despite the volume of market listings.

These anti-counterfeiting solutions clearly identify the violators as they rank and prioritize the suspects. This facilitates you to take immediate legal action against them. Once the suspects are identified, cease and desist letters can be generated and the auctions are shut down without any wastage of time.

The enhanced visibility of the counterfeiting and gray markets provided by the anti-counterfeiting solution helps in saving you revenues and brand reputation. The solution is equipped with unique capabilities and can be customized as per the requirements of your business. They provide you with accurate statistics of the products that are being counterfeited and the price at which they are being sold.

Although the counterfeiting brigade may seem unstoppable, the anti-counterfeiting solution deploys intelligent strategies that helps identify, curb and destroy the fake operations effectively and permanently.

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