Pay Per Head Is A Bookie’s Dream Come True

By Author: Gerald Perry
Total Articles: 28
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Bookmakers all over the world are switching to pay per head services and making more money from their player packages then they ever thought possible. The concept is a simple one. Sportsbook call and internet centers, that are located in a gambling friendly jurisdiction like Costa Rica, give the bookie all the tools they need to write bets for their players and keep track of wins, losses and account balances.

In the “good old days” bookies had to micro-manage their business by meticulously entering every wager and monetary transaction into some kind of ledger system, either a note book or a home computer. They had to check the lines and odds for various sports on a daily basis and then go back and check them repeatedly throughout the day for movement. For the average bookie this meant long hours, day and night, spent managing their lines because they knew if they took their eyes off the ball it could cost them big money.

With a good price per head service the grueling hours of bookmaking are now a thing of the past; ...
... here is how pay per head works. The bookie scouts around online for a prospective company and contacts them. They then provide basic details like their name, contact info and an agent name or nickname that they want to use to identify them self. To identify their players they give each one a username and password and the wagering limits and maximum loss that each player has.

The agent then decides on profile settings for his players such as what sports they can and cannot bet on and online luck-entertainment center access. This whole process can be completed in just a few hours and your players will be able to start placing their wagers online through the pay per head service’s website or over the phone through their call center. In return for writing your action the agent agrees to pay a set fee per player which typically averages out to around $20 per player per week. You only pay this fee if your players place bets during any given week so if a couple of your guys decide to take a break you won’t be charged but their accounts remain open.

Your pay per head company will provide you with reporting software that gives you real time information on all player wagering activities and balances as well as your profile settings which you can change whenever you want. At that point the only thing you will need to worry about is settling up with your players every week. Open an account today and start making more money with less effort than you ever thought possible.