Shiny 16mm Kerley Led Sign For Rip's Restaurant In Maryland

By Author: Glenn Farrier
Total Articles: 123
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Whether you have a served thousands of customers at the same location for decades, have just opened a new location, or are just starting your business, your outdoor signs are probably the most consistent advertisement you have, and provides the core of your connection in the community. There is no more important facet to connecting with past customers and earning new looks.

A local establishment in the storied Maryland town of Bowie, Rip's Country Inn and restaurant is a steak and ribs restaurant with a long history and devoted following. As the only steak-and-ribs place in the area, the restaurant has serviced Maryland's fifth most populous city for many decades, attracting crowds with its old-school American comfort food menu.

The restaurant also prides itself on its traditional decor, with a family establishment vibe, wood trimmings and booths done up in the style of horse stalls. The food is classic Southern Americana, with ribs being a specialty, and sides such as corn bread and macaroni & cheese; fried foods are done in the traditional country style, with corn flakes used in the breading. The restaurant ...
... is also well known for its seafood, such as the famed Maryland oysters.

Rip's is known for its events like the all-you-can-eat Sunday brunch buffet, which causes something close to a traffic jam in the parking lot after church. Beer and food specials are popular as well, with every Friday being the occasion for a new selection of local craft beers with a pairing of appropriate dishes.

In 2008, Rip's decided to modernize its presentation, in order to serve its regular customers and attract drive-by business alike. The restaurant's old sign, while distinctive, had no element of interactivity to it. It also lacked impact and attention grabbing detail, with nothing but a staid groove letter message board to announce specials and deals. What's even worse was that the message board wasn't visible at night, negating the advantage of having one in the first place.

In order to modernize its presentation, Rip's contracted D.C.-area sign maker Kerley Signs to install a sharp new LED sign. With the flexibility afforded by the LED engineering process, the original Rip's sign didn't have to be demolished and rebuilt;, instead, the electronic element could be incorporated into the existing sign in a way that made both engineering and economic sense.

While an outdoor LED sign can come in a wide range of resolutions and sizes, Rip's chose to install the highest-quality sign, with a 16MM LED element that offers the best of brightness and resolution. The color sign with XVS technology is the pinnacle of LED signmaking, allowing the operator to display not only text based messages, but full-motion video in true color, at a blazing 60 frames per second. The control software can be installed on any personal computer and is easy to update, so a restaurant manager would only need to enter several keystrokes to change specials or craft a new message.

With sign-making expertise second to none, Kerley can help any business or institution benefit from an attractive and sharp digital sign. If you're seeking a company that can make and install LED signs nationwide, look no further than Kerley Signs.

The author of this article has expertise in LED sign. The articles on outdoor LED sign reveals the author’s knowledge on the same. The author has written many articles on install LED signs as well.