Display Clothing With A Dressmakers Dummy From The Shop Fitting Shop

By Author: james Bond
Total Articles: 41
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When you own a clothing store, it is very important that you make every effort to create attractive and inviting displays which show off exactly how great the clothing you stock really is. A good display will do wonders for your business and will ensure that you get the footfall that you desire. Making the clothing in your store look as good as possible is not always easy but you can greatly improve your clothing displays with a dressmakers dummy from The Shop Fitting Shop.

Dressmakers Dummy

A dressmakers dummy from The Shop Fitting Shop is simply a model of the human torso. They are usually adjustable, so you can use them to display clothing of a range of different sizes. A dressmakers dummy is particularly useful for displaying tops and t-shirts as it allows the customer to see what the garment would look like when it is actually filled out by a person, as opposed to how it looks on the hanger, which can often be much less spectacular.

Hanger Appeal

In the fashion merchandising industry, there is a phrase 'hanger appeal'. Some clothes have hanger appeal and others do not. Hanger appeal refers to ...
... how appealing a garment looks when it is simply displayed on a hanger. Many beautiful garments simply do not have any hanger appeal at all and shoppers will simply pass them by, not realising how great they would actually look when worn.

When you have such items, which look flat and boring on a hanger, a dressmakers dummy can be used to flesh out the garment so that people can see how wonderful it really does look. This will mean that you will sell more of the garment because you will have displayed it in such a way that makes it look much more appealing to the average shopper.

Buying a Dressmakers Dummy

When buying dressmakers dummies, you should ensure that you buy them in the right size and body shape. It is possible to buy both male and female styles, so obviously if you run a men's clothing store, you won't want a female dummy and vice versa.

The Shop Fitting Shop is an online supplier of shop fittings and supplies including dressmaker’s dummies. Visit them today to improve your store’s display.