Reviews Of Sms

By Author: sudarshan singh
Total Articles: 327
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SMS stands for short message service. SMS is also often referred to as texting, sending text messages or text messaging. The service allows for short text messages to be sent from one cell phone to another cell phone or from the Web to another cell phone.The innovation in SMS is Short. The GSM is optimized for telephony, since this was identified as its main application. The key idea for SMS was to use this telephony-optimized system, and to transport messages on the signaling paths needed to control the telephony traffic during time periods when no signaling traffic existed. In this way, unused resources in the system could be used to transport messages at minimal cost. However, it was necessary to limit the length of the messages to 128 bytes (later improved to 140 bytes, or 160 seven-bit characters) so that the messages could fit into the existing signaling formats.A large base of SMS capable terminals and networks existed when the users began to utilize the SMS.A new network element required was a specialized short message service center, and enhancements were required to the radio capacity and network transport infrastructure ...
... to accommodate growing SMS traffic.Text messaging is not limited to only one use. You could send a message to inform, remind or promote. You can also give special offers which will encourage interest in your products and services. It is also a great way to launch an event or a new product without spending too much on printing flyers and brochures to invite people.

Mobile devices are not just used to communicate to loved ones or business colleagues. It is more than just a tool for emergency situations or a way to reconnect with friends. You will find a lot of people nowadays using their mobile phones to store and receive information, a means to access the internet and even to take photos or to record their daily schedules.The primary benefit of SMS marketing is that it is saves cost and gives highest return on investment. No other form of advertising is as result oriented as mobile advertising and for this reason companies are interested in running SMS advertising campaigns to reach out to their customers. Another advantage of mobile advertising is that it is customer oriented and companies can optimize their campaigns to target the customer living in specific area.People wait to hear from the companies. They want to get information on prices,updates and weather from SMS. Companies offering discounts can use SMS marketing to tell people about the discount offer. Some marketing professionals also claim to generate website traffic through mobile advertising. SMS also eliminates the need for separate devices for messaging because services can be integrated into a single wireless device—the mobile terminal.

Some cell phones have full keyboards for faster texting whereas others require numbers to be tapped multiple times to achieve a particular letter.While the bulk of a cell phone bill typically is its voice minutes or data usage, text messages are either included in the voice plan or are added as an extra cost. SMS messaging is used pervasively around the globe. SMS messages may be sent either from one point to another point, or may be sent to all devices within a specific geographical region. The former, known as SMS-PP, is used primarily between individuals communicating with one another, while the latter, known as SMS-CB, may be used to broadcast public announcements such as road or weather conditions, region-specific

advertising messages, or messages from a cell provider regarding the new coverage area.SMS use for personal communication is rapidly increasing in popularity. In 2000, less than 20 billion SMS messages were sent; by 2004 that number had grown to in excess of 500 billion messages. The largest market for SMS is Southeast Asia, with Europe just behind. The United States has seemed to be a slow adopter for the early years of the 21st century, but the pace of texting appears to be increasing in the sUnited States as service providers make its use, particularly between networks, easier.

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