Email Campaigns – Octane

By Author: Aks Interactive
Total Articles: 45
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Designing an email campaign can be one tedious job, straight from creating an interactive and innovative template to the content written in the campaign, it all comes down to getting that campaign to the inbox and aiming for it to be your best campaign so far.

Another important aspect to sending an email campaign also depends on how well you test it.
A good newsletter and a clean list can only help so far, if that newsletter breaks when you send it or the images are too huge to be downloaded and the nightmare of spam comes and haunts you forever, why? Just because you didn’t check it thoroughly and now you’re marked as SPAM!

Few things you can check for before shooting your campaign to the thousands of people can help you reach your goal and also gives you a clear view on how to go about your next campaign so that the errors and mistakes don’t get repeated every time:

• Check that content: Check for any typos or spelling errors that you have made in your content, ALWAYS check that you change the default template content. Forget to do that and you just made yourself into an amateur marketer. ...
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• Preview the campaign after every step: This shows you how your campaign looks so far, fixing broken images and misplaced content can be easily caught in this step and fixed to perfection.

• Send test mails: Viewing your campaign in the preview might help you fix the persisting errors but until you send a test mailer out, you can never be sure how your campaign looks in different web based email service providers.

• Test your campaign on various accounts: Although you have checked your campaign in and out and feel that there don’t seem to be any more errors in it, sending it your co-workers and testing it can help you pick out a few typos or links that don’t work.

• Go Mobile: With everyone going mobile and checking their mail directly on their smartphone, testing how you mail looks on mobile devices is very important.

• Plain Text: Don’t forget about the plain text version, although there’s not much to check. But typos look very unprofessional.

• Images must not break: A broken image or a too large image and the customer doesn’t care anymore, make sure your images are easily downloadable and don’t break when the campaign is displayed.

• Click that link: All and it’s very important that ALL links work as they must. Check every link that you put on the campaign. And it’s very important that it directs you to the correct page and not confuse the customer.

With Octane it’s easy to Test all these processes before shooting out your Email Campaign. We believe in testing and sending out the right and relevant content, which points directly to a good email campaign.

If you are looking for Email Service Provider, Bulk Email Service just go through www.octane.in.