Things To Remember In Content Writing For The Web

By Author: Jason Aldein
Total Articles: 188
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The rules of SEO are always changing so that it becomes difficult to write content that suits its changing dynamics. However, one thing is true: there are certain rules of content writing that remain unaltered no matter how much SEO tactics undergo changes. Let us have a look at some of these cardinal rules of SEO article writing that continue to reign supreme even now:

Keyword stuffing always backfires. You might think you have done the smartest thing by stuffing your content with plenty of keywords but search engines are quite likely to think otherwise. Instead of putting your page on the top of the rank, search engines might blacklist you on account of spamming. For this reason, it is important to use keywords judiciously. This fact is also reiterated by most content writing services providing companies. Sentences rich with keywords but grammatically incorrect do not do much help. You can very well survive without them.

Avoid long sentences. Always remember that people reading your content on the net are not scholars but ordinary individuals looking for some information. Long and never-ending sentences are ...
... likely to scare them away. Keep it short and simple. This mantra is also followed by all content writing services providing companies.

Try to make use of bullet points and lists. People scouting for information on the net are always in a hurry and tend to skim content. In such a scenario, if you write a long article without any breaks or sub-headings in between, it can fail to make any impact on the reader. He would quickly move on to a better and more convenient option. But content writing with bullet points or lists are known to be a hit amongst web visitors as they are easy on the eyes and can help visitors find the required information quickly.

Write in the inverted pyramid style. Conventional writing might sniff at the pyramid style of writing but it works wonders for SEO contents. It enables search engines to easily find out what the content is all about and also facilitates viewer retention. Therefore, you should begin the content by answering the five W’s namely who, where, what, why and when along with how. Later on, you can move into generalities.

Give straightforward, keyword-heavy and factual headlines. Headlines have a special role to play in content writing. This is because it is one of the first things a visitor or search engine notices. If it is effective enough, it can pave the way for future success. Headlines should also make proper use of heading tags such as H1 and H2.

Avoid being too technical. Online writing is not the place to display your literary skills. Therefore, you should not use difficult words unnecessarily that people find tough to understand. Avoid technical jargons and terminology in your writing. Stick to simple phrases and expressions that drive home the point you are trying to say easily and effectively.

Hopefully, the above mentioned rules will continue to operate no matter what developments take place in the world of search engine optimization. These are basic things that can never become obsolete or unnecessary.