ALL >> Business >> View Article
Enabling Sales Through Marketing Automation Solutions

In B2B marketing, sales enablement plays a key role in filling up the sales pipeline with quality leads. By doing so, sales teams can focus on higher priority leads instead of wasting time in cold calling. Sales enablement is a crucial activity in B2B because the purchasing decision is a collective one and purchasing decision maker’s work out pros and cons before arriving at the final decision.
Sales enablement drives a steady supply of warm leads. This process is important for the company since it can better understand how the demand generated is translated into sales pipeline volume and, that into revenue.
The sales enablement process focuses on:
• Deducing intent through behavioral analysis and nurturing the interested buyers.
• Engaging prospects with personalized, customized and relevant content.
When using marketing automation solutions to track prospects companies can accelerate the sales enablement process as well. The key benefits of using< a href="http://www.leadformix.com/">marketing automation software ...
... include:
• Easy identification of the buying stage of the prospects.
• Focused client information and research will ensure a meaningful first contact with the client.
• Easy determination of what kind of information is most suitable for that buying stage.
• By being perceptive about client’s issues, solutions can thus be cited accordingly.
• Timely sending of customized relevant content to prospect.
• Ability to identify the best sales opportunities speedily will ensure no wastage of time.
• Ability to correctly gauge your ROI and their deliverance value.
Other important pointers for sales enablement includes:
• Create a common platform to pass leads to sales reps.
• Create customizable email templates to run campaigns.
• Share research results through email.
• Allow for trials and demos to test how the sales enablement tool works.
• Integrate with CRM systems to track prospect activity and nurture accordingly.
Equipped with the most up-to-date industry information and knowledge of objection handling helps to further develop and enhance a salesperson’s pre-call research in the lead generation process. It’s no wonder then that IDC’s marketing investment planner claims that ‘with better teamwork and a cohesive focus by both marketing and sales enablement, sales productivity could improve by $260,000 per rep per year. This in turn would lead to higher close rates, reduced operational costs and increased revenue.
Read on -
lead nurturing best practices,
lead management
Add Comment
Business Articles
1. Essential Photo Editing Tips To Enhance Your Website's AppealAuthor: ukclippingpath
2. 5 Ways To Revolutionize Telecom With Smart Inventory Management Software
Author: Kevin
3. Rubber Roller: Enhancing Industrial Efficiency And Performance
Author: Anar rub tech pvt.ltd.
4. Tips For Cleaning And Prepping Jars For Candle Making
Author: Namo Creations
5. Vip Desert Safari Dubai
Author: Safari kings deserts
6. Why Byst Offers The Best Mentorship Programs For Entrepreneurs
Author: Byst Youth
7. How A 5kw Solar System Can Power Your Home And Save You Money
Author: Keyur Patel
8. How Long To Get A Title Loan In Wyoming | Ez Car Title Loans
Author: Ez Car Title Loans
9. Lucintel Forecasts The Global Thermoplastic Composites Market To Reach $26 Billion By 2030
Author: Lucintel LLC
10. Essential Features To Look For In An Event Management App
Author: Event Management App
11. Technology Landscape, Trends And Opportunities In The Global Micro-led Market
Author: Lucintel LLC
12. Data Visualization Software Market Forecast: Growth In Cloud Solutions
Author: mmr
13. Lucintel Forecasts The Global Food Packaging Market To Reach $xx Billion By 2024
Author: Lucintel LLC
14. Beyond Wealth: Unlocking The Power Of Family Office Services In India
Author: Drishti Desai
15. Enteral Single Use Syringes Market Size & Share, Analysis 2031
Author: Andy