Four Tips For Mobile Marketing Using Seo In Pa

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48% of mobile phone users own smart phones. The number of smart phone users is expected to increase even more by 2014. Due to the popularity of smart phones, many are relying on mobile devices to do the things that are normally done with a traditional PC. Pennsylvania businesses that want to reach people who use mobile devices to search online, can employ the below four tips for mobile marketing using SEO in PA.

Make sure your website is compatible with mobile devices. If you want your site to be accessed by individuals using mobile devices, then it is essential that you ensure your site can be accessed effectively. Sites that take a long time to load and that do not display correctly will deter users, sending them to your competitors. To make visiting a site a pleasant experience for your visitors, you need to keep four tips in mind as it pertains to your site’s design. The first thing you need to do is keep images to a minimum. Sites that have a massive amount of images take a long time to load on traditional computers. Trying to load a site with many images on a mobile device takes too long for ...
... the average searcher to wait, and they tend to jump to the next search result for a hopefully speedier response. The second thing you need to do is design your site in XHTML. XHTML is a group of XML languages that mirror HTML. XHTML is much cleaner, and sites that have been written in or converted to XHTML will load better on mobile devices. You will also want to make sure your site is designed so that it conforms to the size of the browser or device the user is using to view your site. Finally, make it easy for users to navigate to other pages on your site.

It is important to understand that mobile searchers want instant results. Mobile device users favor one-click actions that will enable them to get to what they want effortlessly and quickly. Examples of one-click actions are a “Buy Now” link, a link that the user can click on to facilitate making a phone call, or the option to opt in and receive more information via text message. Using all three one-click actions listed here will ensure you attract customers and keep them. Customers favor mobile sites that provide options to complete actions quickly, and they retain these searchers by giving them incentive to opt in and receive updates on products and services via text messages.

Focus on targeting searchers in specific geographic locations. Targeting people in a specific geographic location has proven to be successful for individuals who wish to make the most of mobile SEO in PA. For instance, if you want to focus on targeting users in the state of Pennsylvania, then you want to start a marketing campaign that is geared around SEO in PA. Some tips for a campaign that focuses on SEO in PA include, but are not limited to, making a profile on Yahoo Local, Google Places and Bing Local, submitting a description of your site along with your site’s URL to Yelp and Localeze, submitting your business to Yellowpages.com, asking your customers to provide reviews on local review sites, using keywords that will target individuals in PA, using multiple subdomains to make multiple local listings and getting your business involved in local online communities. These tips for SEO in PA will ensure you maximize your ability to target people all across the state of Pennsylvania.

Shoot for your site to come up within the first five ads on the first page of search results for your specified keywords. When mobile users are doing a search, they will be presented with pages that contain only five results per page. If you can, try to get in the top three. There are some devices that will only display three results per page. If you are not in the top three, people using those types of devices will miss you.

Applying these four tips for mobile marketing using SEO in PA will ensure that you successfully reach those who are using mobile devices. You will not have to worry about missing out on profit as a result of excluding those who wish to rely solely on mobile devices.

Sue McCrossin is Owner and CEO of Boomtown Internet Group, a full service Web Design, Web Development, and Internet Marketing Company helping businesses grow online for over 10 years. To learn more about SEO PA or SEO Pennsylvania, visit our website.