Effective Print Marketing :: Leaflet Drops

By Author: Deren Stevens
Total Articles: 35
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Yes, the information age has ushered in a lot of new marketing methods, but certain tools have stood the test of time and are just as effective as their modern counterparts.
An example? Leaflet drops. Door to door marketing continues to be one of the most successful and cost effective ways to reach your target market. Look at the results of a recent study done by the Direct Marketing Association:
* 62-71% of consumers find door drops useful.
* 48% have visited a store, bought a product or sent for information as a result of a door drop.
* 79% keep, pass on, read or glance at door drops.

A Clear Message:
Leaflets are not novels. Too many marketing amateurs try to say everything on a small flyer, and end up being so wordy and downright dull that the reader throws it into the waste basket after three sentences.
We know how to get the heart of a message and translate it into clear, memorable and effective sound bytes. We know what information to leave in, and what to leave out. We know how to pique their interest and call them to action. We know how to turn that tiny piece of paper ...
... into a sale.
Deren Stevens is Managing Director of www.PrintEmpire.co.uk - the Print, Design and Marketing Specialists in the UK, offering low cost, high quality full colour printing such as flyers, leaflets, letterheads and business cards .