Why Does My Company Need Link Building?

By Author: William Pollard
Total Articles: 160
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You have started to plan your company’s SEO strategy and the expert who you have hired is talking about link building.

Perhaps you have heard of link building before, but you are not sure exactly what it means and why you need it. Link building is actually one of the most important aspects of your SEO campaign and it will help you increase traffic and raise your ranking on search engines. Link building will help your company excel in many ways.

What is Link Building?

Link building is the process of building up quality inbound links to your website. Inbound links are links from other websites which go to your site. They are also known as backlinks because they link “back” to your site and direct traffic towards you.

When your website has plenty of backlinks on other established and reputable websites, search engines will pick up on this and it will cause them to rank you higher on the results page. In order for this to happen, the links must be from reputable websites which are relevant to the same topic that your website covers.

Link building companies provide this service by writing ...
... articles about your website, submitting them to other websites, promoting them on social networks and writing guest blogs for other websites.

How Will My Company Benefit From Link Building?

One of the major benefits of link building is that you will see an increase in website traffic, which will likely result in more sales and more revenue for your business. You will be able to reach out to your prospective customers before your competition does, staying ahead of the pack and always being on the current edge of your industry.

When you have a healthy amount of back links to your website, you will stay at the top of the rankings for longer durations. You will also receive traffic to your website which is targeted and relevant, because people will be clicking through from links on other websites which are already targeted to your niche.

This is why your company can benefit greatly and see increased success from link building services.

What will link building do for your company and why do you need this service? Here is a short explanation of the benefits.