Branding And Bonding Through Corporate Gifts

By Author: Susans Smith
Total Articles: 35
Comment this article

There may be many advantages of giving corporate gifts to your clients. However, the most significant importance is that corporate gifts can increase your brand recall and loyalty amongst your clients. This, further, will result in increased size of orders and order frequency which in turn will impact your business to record more revenue.

Moreover, as these gifts will carry your company name and logo, more and more people will get accustomed to your brand in the market. This will enhance your brand presence and visibility in the larger audience. By implementing effective strategy to distribute corporate gifts to your esteemed clients, you are most likely to select a gift that they will be very useful to your audience. A useful promotional gift will have greater and regular usage among your clients and of course it will be somehow related to your line of business so that people can easily identify your segment of business. This will ensure your business prospects in future for which your peers are also competing for the same niche.

The most important aspect that you need to decide while gifting corporate gifts ...
... to your client is the cost margin. The golden rule is to spend $1 to $5 on corporate gift per person. Though this a common rule most of the industry players follow, however, this majorly depends on various other factors like the industry in which your clients are operating, their choices and preferences and also how much business you have obtained from them so far. For example, if a certain group of your customers place a huge order then it is advisable to spend a few more bucks for them with a quality and costly item then offering them something like a cheap promotional mug.

Corporate gifts are the best way to strengthen the bond with your employees for appreciating their efforts and performances. Printed coffee mugs, caps, fridge magnets, engraved pens, mouse pads, personalized USBs, glassware, neck ties are ideal for distributing during any event or festivals as a token of your recognition. In order to acknowledge your relationship you can engrave their names on these items which will let them remember your name for a long time. The most important thing is to remember that quality of the gifted goods is of high and it’s a good idea to wrap these gifts in an attractive way to have their attention. Screen printed T shirts with your company logo may do wonders and such custom shirts can be worn during weekends.

Another good option to create brand awareness is through promotional mugs. These mugs have a large area to fit all your contact details with website URL or an email id/phone. However, you need to very careful about the fact that your customers should not be reading them with a magnifying glass.

Corporate gifts may also be given as a token of recognition for you to acknowledge your employees’ effort. Some inspirational phrases like "Star of the month", "Pride of the team", "Team Extra Miler" can be used to boost the morale of your workers. Employees will value these kinds of gifts as this shows that their hard work is well awarded and this will also inspire greater employee loyalty

Among other personalized gifts, promotional pens are very common and widely accepted items that can be considered your brand mascot. Not only the item is very cheap but the main benefit is that they are most widely, regularly and find a long time usage and thus increase your brand recall. Promotional pens engraved with your company name and logo can be in many minds for a long time. With advancing printing methodology the engraving can be done by laser that is necessary to make the promotional pen a unique personalized gift.

If your personalized gifts are for everybody in the company then it would be judicious to buy these items from a trusted vendor who can give you a huge discount for buying in bulk quantity. Apart from local dealers there are many other reputed vendors available online from whom you can buy your required corporate gifts at a less and a reasonable price.

It’s better to make your corporate gifts and promotional items are personalized. With modern technology it has become quite easy to make your promotional items personalized by implementing new printing methodology. You can personalize your corporate gifts by putting the name of the company, logo, and other details of it. For some special corporate gifts you can personalize the same with recipient's name or initials, and even a short line of phrase or quote attributing some of his/her work attributes.

It is extremely important to select personalized gifts, with great care. It is quintessential to remember that these gifts will carry own image and hence corporate gifts must be chosen with utmost care.

Copyright 2012

PromoDirect.com is a leading promotional products supplier in the United States. Some of our bestselling promotional items are pens, bags, mugs, apparel etc. We provide promotional products for all type of businesses.