New Rim Boss: Blackberry To Lose Its Individuality

By Author: Steve Rubel
Total Articles: 18
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Despite of measureless efforts carried out by former co-CEO of Research In Motion, Jim Balsillie to bring the BlackBerry individuality back in fame was crashed when the proposal was rejected. Instead the new boss is planning to provide its service to non-BlackBerry Smartphones. Former had planned to reopen BlackBerry network service but the idea of the new member seems to be quite different from this. Heins wants to utilize the company’s service as the third party good turn and provide its utility features like instant messaging, e-mailing as well as social connectivity to other Smartphones. As per his latest plan Heins grant its key data strategy to non-smartphone users so as to replenish from market share decline.

Well thought of Heins as he is already aware of people’s high demand over Android iOS mobile device managing software and the latter step will be taken forward by the company to attract the mobile users. If only could RIM have fulfilled its words of introducing PlayBook in the market then iPhone, Android and Windows users might have been attracted towards BlackBerry more than any other brand. Introduction ...
... of BlackBerry PlayBook could have created a boom and leapfrogged Google, Apple and Microsoft and this indeed would be the great leap in its history. However, the company gives the impression of facing really tough time by denying for launch of PlayBook tab.

Release of PlayBook tab was stopped by RIM giving its own stubborn reason as avoiding duplicity of the existing product and one more plan of elevating the firm was trodden in the souk. Balsillie, on the other side, was heard of carrying conversation in U.S. with AT&T, Verizon along with many other carried whose name is yet unidentified. The conversation had also taken place with Vodafone, Orange owner France Telecom, and Telefonica.

In the last quarter of brands analysis RIM had faced a drastic loss of $125 million and many of the senior executives including two co-chief executive, Jim Balsillie, and Mike Lazaridis, chief technology officer and global chief operating officer walked off the company, consequently. Amid to this new chief executive Thorsten Heins entered the company with his fresh strategy to boost up the company by increasing demands on users interface.
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