Looking For The Perfect Home Based Business

By Author: Steve Wojdat
Total Articles: 43
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What is your idea of the perfect home based business?

Whether it be something that you can do on the side, run with minimal time, or be an opportunity that has massive income potential, there is a perfect answer for many.

Imagine a business where you could take your existing knowledge, hobbies, and interests...and wrap it into products that others happily buy from you.

That, in a nutshell, is information marketing - a billion dollar industry.

What Is Information Marketing?

Look around you...

Information marketing consists of everything from books and audio programs, newsletters and cheat sheets, all the way up to seminars and video courses.

The possibilities are almost endless!

The Perfect Home Based Business Starts With What You Know

As mentioned, one potential avenue for getting started in information marketing is taking your existing knowledge, hobbies, and interests...and using them to create one or more products.

For example:

If you’re the handy type and are passionate about woodworking, you could create a simple guide on something ...
... like “Wood Shop Weekend: 52 DIY Projects For 2012”.
Another example might be if you happened to work in human resources.

You might have an inside perspective of things job seekers should know about creating effective resumes, acing interviews, or the how-and-when to follow up, etc.

The Perfect Way To Start A Home Based Information Business

One of the quickest ways to build an information product, is audio.

There are two ways you could approach this:

1. Find an expert or knowledgeable acquaintance and interview them...
2. Record yourself talking to your audience directly...

The next step is to structure your product.

A simple way to do this, is to look at your main topic and then break it down into sub-topics.

Each sub-topic will be a separate recording...

So, for example, if you can come up with 5 sub-topics and expand on each of them for 30 minutes, you’d have a solid two-and-a-half hours of content!

How To Add More Value To Your Information Product

Another benefit of audio, is that it’s the perfect foundation to build your product from.

Many information marketers add value to their audio products by getting them transcribed. This means that each recording has a text version that buyers can either use to follow along or study from itself.

The Perfect Way To Start Generating Sales For Your Home Based Business

Online, it has become very easy to connect with others. No secret there...

But the biggest benefit, at least for information marketers, is that you can find others to help you launch your business.

Here are a few ideas:

1. Contact Facebook page owners within your niche and offer them a cut of the sales. There are many pages that have thousands of “fans” or followers on them.
2. Find established blogs and either buy ad space, write a guest post with a plug to your product, or simply offer the blog owner a cut of the sales to promote you directly.
3. Connect with other marketers that have already built customer lists and try to strike up a joint venture.

In some cases, you might get better results by offering to let those who help you keep 100% of the sales.

That might sound crazy at first, but keep in mind that you’ll be building a list of your own!

After all, building a loyal customer base is one of the essentials that will make or break any home based business.

Final Thoughts On The Perfect Home Based Business

When coming up with ideas for products, try to look for topics that have a built-in, hungry markets.

What kind of problems can you help others avoid or overcome?

Those will be perfect topics to start your home based information business...

Steve Anthony is a top earner with several Internet Business Opportunities. Steve shares his 'tried and true' experience in making money on the Internet, and how is replacing his 9 to 5 job, and 30 years in the Construction Industry. Steve's passion is to positively impact tens of thousands of people who wish to replace their day job with a full time income the fastest way possible. He shares his true experience in his blog at http://steveanthonyinc.com/blog