Go Local For Increased Search Engine Optimization In Atlanta

By Author: avax seo
Total Articles: 18
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As much as we are becoming a global society, with far flung interests and connections, staying closer to home is still a priority in many online searches. Many people want to support local business. So it makes sense that making the most of local reference for sales will increase your search engine optimization.

Consider that, according to Marketing Profs, 30% of all online searches will be local by the year 2015 – compared with 12% in 2009. If you’re looking at mobile search, 80% of all smart phone searches are for local products and services.

Tweaking your site to make the most of local searches is not complicated or costly. There are 5 areas to adjust that can give your business a local connection.

Keyword adjustment: Think about how consumers conduct searches for certain items. Look at your site and determine where you can naturally place geo-targeted keywords. Try to use the location along with your industry. For example “Atlanta financial planner” or “wood crafting tools in Atlanta”. Use these keywords in fresh content like blogs. Try highlighting customer reviews and comments on your site ...
... that have these phrases.

Create and maintain a consistent local profile: To avoid search engine confusion, make certain that your name, business type, location, and phone number are consistent in all of your online presence. Include as much applicable information as possible in your local profiles such as business hours.

Use customer reviews to your advantage: Reviews can help search engine rankings and increase click-through rates and conversions, so encouraging them is a good idea. If your platforms and underlying codes are set up properly, consumer content on your site can improve SEO. According to practical ecommerce, Google and Bing are getting better at crawling the JavaScript that previously kept crawlers out of review content. Displaying customer content that includes long-tail search phrases and locations can do the SEO work for you.

Get visual: Search engines like videos and photos. The more varied your content, and the more opportunities you have to include information, especially location, on your site the better. Using visuals with descriptions – including locators, also draws more customers. Post videos on your site, and on YouTube, then link them back to your site.
Keep your information current: Update your site with any new products or services, deals and discounts, and changes in hours or contact information. New content that is consistent in all profiles is your goal.
Positioning yourself as a local business with new and relevant content will get you noticed in local search queries. Be ahead of the competition by using these 5 steps to maximize the local mentions and improve sales.

Are you using geo-targeted keywords across your site, and do you have a rich video/text presence that incorporates locale?

For more on local search engine optimization, contact us today.