123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

Professional Web Analytics Services

Profile Picture
By Author: John Tang
Total Articles: 512
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Web Analytics is the study of the interaction of web users with a website. Optimum7 pays close attention to Web Analytics Data as this information can well prove to be the difference between making money and losing money. The data is collected from the interaction of users and then displayed as reports to draw business conclusions from.

Most business decisions must be based on Web Analytics as it's the sole source of information for companies regarding their website other than direct customer feedback. Web Traffic Reports provide information such as location of users, search terms, entrance pages, exit pages, bounce rate, conversion rate and average time spent on site. These are all parameters needed to make serious decisions regarding online marketing and promotion.

Optimum7 is focused on results, the ROI of our clients; as such, we place great emphasis on the analysis of this electronic data. Analytics and implementation of strategies based on the statistical facts are essential towards success of any online marketing campaign. Some of the key definitions of web analytics data are;

Hit - A request for ...
... a file from the web server.

Page View - A request for a file whose type is defined as a page. Files defined by as a page triggers a page script and the occurrence of the script counts as a page view.

Visit / Session - A series of requests from the same uniquely identified visitor. A visit is expected to contain multiple hits and page views.

Visitor / Unique Visitor / Unique User - The uniquely identified visitor who generates requests on the web server or views pages within a defined time period (i.e. day, week or month). A Unique Visitor counts once within the specified time frame.

Repeat Visitor - A visitor that has made at least one previous visit. The period between the last and current visit is called visitor recency and is measured in days.

Impression - An impression is each time an advertisement loads on a user's screen. For instance, anytime you see a banner equals one impression.

Bounce Rate / % Exit - The percentage of visits where the visitor enters and exits at the same page without visiting any other pages on the site in between (one page visit).

Average Time on Site - The time a single user spends on a website.

Conversion Rate - Number of sales/leads divided by total unique Visitors

Optimum7 uses Google Analytics to track the progress and conversions of online campaigns for its clients. The proper implementation, optimization and ongoing maintenance of Web Analytics is crucial for online success and Optimum Returns.

Total Views: 247Word Count: 433See All articles From Author

Add Comment

Business Articles

1. Finding A Trusted Sustainability Consultant In Abu Dhabi
Author: Agile Advisors

2. Iso Certification In Dubai – Advantages For Business
Author: Agile Advisors

3. Best Forex Brokers List | Best Broker For Forex Trading 2024
Author: Top Forex Brokers Review

4. Celebrate Achievements With Customized, High-quality Awards From Trophy Deals
Author: Trophy Deals

5. Is 100% Company Ownership Possible For Expats In Saudi Arabia?
Author: jodonjo

6. We Are Hiring: Senior Executive - Indirect Taxation In Gurgaon!
Author: tanvir Khan

7. Ceratec Tower 1o8: The Eventual Fate Of Business Greatness In Balewadi, Pune
Author: Tarun

8. Enrofloxacin Manufacturer: Swisschemie
Author: Swisschemie

9. Ultimate Guide To Hotels In Mussoorie: Discover The Best Places To Stay, Including Hr Hotels And Resorts
Author: Hr Hotels and Resort

10. How Quickly Do Fast Cash Loans Online Pay Out Cash On The Same Day?
Author: Lucy Lloyd

11. Leading Digital Marketing Agency In Hyderabad And Unlock Your Brand’s Potential With Sanbrains Agency
Author: Sanbrains Seo

12. Celebrate Success With Customized Awards From Trophy Deals
Author: Trophy Deals

13. Title: Choosing The Right Humidity Stability Chamber Supplier For Your Manufacturing Needs
Author: bio gene

14. Complete Guide To Studying Mbbs In Poland
Author: Mbbs Blog

15. What Is The Process For Locating The Best Lender For Short Term Loans Online?
Author: Robert Miller

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: